Remote Global Shopper Performance Director

adm-Indicia; Greater London; Remote; GBP 120,000 - 180,000; Part time

Job summary

adm Indicia seeks a seasoned Shopper Performance Strategy Director to guide global shopper strategies from London, with remote work possibilities. You will drive the strategic agenda across APAC, Europe and North America, aligning insights with action for major FMCG clients and senior stakeholders.

You will shape programmes across regions, lead workshops and planning sessions, and mentor teams to deliver scalable, evidence-based growth. Expect international collaboration and executive exposure.

Qualifications

• Significant senior-level strategy experience within shopper/retail marketing or integrated agency environments.
• Proven experience with global FMCG brands and multi-market programmes.
• Deep understanding of shopper behaviour, path-to-purchase and omnichannel marketing.

Responsibilities

• Lead the development and evolution of global Shopper Performance strategies, translating insights into programs that drive growth.
• Act as a trusted strategic partner to senior client stakeholders, shaping priorities across brands, categories and markets.
• Analyze shopper journeys and decision drivers to develop effective path-to-purchase strategies.
• Apply shopper frameworks to identify growth opportunities and optimise investment decisions.
• Partner with Data and Insight to define metrics and create optimisation roadmaps.
• Translate strategy into briefs for creative, design and activation teams.
• Collaborate with Creative, Design, Production, Procurement and Account Management to deliver integrated solutions.
• Identify opportunities for asset harmonisation and scalable best practices across markets.
• Lead innovation by applying emerging shopper trends to client challenges.
• Support growth through input into new business opportunities and thought leadership.
• Coach and mentor strategists and cross-functional teams to maintain strategic excellence.

Skills

Senior strategy

Global FMCG brands

Omnichannel

Stakeholder engagement

Executive communication

Budget & resources

Travel readiness

Leadership coaching

Data-driven decisions

Cross-functional collaboration

Job description

adm Indicia seeks a seasoned Shopper Performance Strategy Director to guide global shopper strategies from London, with remote work possibilities. You will drive the strategic agenda across APAC, Europe and North America, aligning insights with action for major FMCG clients and senior stakeholders.

You will shape programmes across regions, lead workshops and planning sessions, and mentor teams to deliver scalable, evidence-based growth. Expect international collaboration and executive exposure.