Remote Creative Strategist

HireLATAM; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading D2C beauty brand is seeking a Remote Creative Strategist to shape their creative vision. You will develop creative strategies and hands-on production, focusing on performance marketing. The ideal candidate has over 3 years of experience in creative systems for D2C brands. This is a fully remote position with a competitive salary of $2,000 to $4,000/month, depending on experience.

Benefits

Growth opportunity

Complete creative autonomy

Direct influence on company performance

Collaborative environment

Remote-first culture

Qualifications

• 3+ years in performance marketing creative strategy for D2C brands.
• Proven track record building creative systems and processes at scale.
• Experience with beauty/wellness brands strongly preferred.

Responsibilities

• Build a comprehensive creative testing framework from the ground up.
• Execute video editing, graphic design, and copywriting.
• Collaborate closely with media buyer to analyze ad performance data.

Skills

Video editing

Graphic design

Copywriting

Performance marketing strategy

Data-driven decision making

Tools

Creative management tools

Analytics platforms

Job description

Job Title: Remote Creative Strategist (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $2,000 - 4,000 USD/month depending on experience paid via direct deposit

Schedule: Monday to Friday, business hours in Puerto Rico time (UTC-4)

Job Overview

Our client is a rapidly growing D2C beauty brand pioneering LED light therapy devices with a visual, trend-forward approach that resonates with modern consumers. Their brand sits at the intersection of beauty, wellness, and pop culture - creating endless opportunities for creative storytelling. This is your chance to shape the creative vision of a category-defining brand during its most critical growth phase.

We need someone to build and own their entire creative system from ideation to execution. This role requires both hands-on creative skills (video editing, graphic design, copywriting) and strategic thinking (angle development, performance analysis, systematic testing). As they scale rapidly, we need creative that converts at higher ad spend levels while maintaining quality and efficiency. The right person will excel at creative strategy and execution, then build scalable systems and processes around that expertise.

Responsibilities

• Creative System Development
• Build a comprehensive creative testing framework and strategy from the ground up
• Establish systematic angle testing methodology with proper tracking and analysis
• Create standardized processes for creative ideation, briefing, production, and feedback loops
• Develop tools and systems to track creative performance variables accurately
• Hands-On Creative Production (Initial Focus)
• Execute video editing, graphic design, and copywriting to establish quality standards
• Create high-converting static ads optimized for various platforms
• Transform existing UGC content into ad-ready assets with strategic enhancements
• Ideate and script new video concepts and handle post-production editing
• Establish and achieve monthly creative output targets that support scaling goals
• Strategic Analysis & Optimization
• Collaborate closely with media buyer to analyze ad performance data
• Identify winning angles, formats, and messaging through systematic testing
• Provide strategic feedback and direction based on performance insights
• Stay current with social media trends and competitor analysis; integrate relevant concepts into creative strategy
• Team Building & Management (Growth Opportunity)
• As you succeed and prove the systems, build and manage a creative team beneath you
• Hire and manage creative coordinators, editors, and copywriters to scale output
• Coordinate with UGC creators and provide strategic direction for content creation
• Develop team processes that maintain quality while increasing volume

Qualifications, Skills and Key Competencies

• Core Skills & Experience
• 3+ years in performance marketing creative strategy for D2C brands
• Proven track record building creative systems and processes at scale
• Experience with beauty/wellness brands strongly preferred
• Portfolio demonstrating performance-creative work including copy, design, and video editing capabilities
• Technical Capabilities
• Video editing skills and graphic design proficiency for performance-focused creative
• Copywriting abilities for ad concepts and creator briefs
• Proficiency with creative management tools and analytics platforms
• Smart use of AI tools where helpful, while maintaining creative authenticity and avoiding over-dependency
• Understanding of platform-specific creative requirements (Facebook, Google, TikTok, etc.)
• Strategic Thinking
• Data-driven approach to creative strategy and testing
• Ability to identify and leverage cultural trends and social media moments
• Experience with funnel optimization and offer testing coordination
• Understanding of brand consistency while maximizing performance
• Work Style & Character
• Strong project management and organizational skills
• Ability to work productively with minimal oversight and direction
• Natural drive to exceed expectations and deliver exceptional results
• Extreme attention to detail in your own work and when reviewing others\' output
• Comfortable managing multiple contractors and team members as you grow
• Ability to provide clear creative direction and constructive feedback

Benefits

• Growth Opportunity: Join a fast-scaling company where you\'ll shape our creative strategy and grow into a leadership role as we expand
• Ownership: Complete creative autonomy with freedom to build your ideal processes
• Impact: Direct influence on company performance through your creative strategy
• Learning: Work directly with experienced founders and marketing team in a collaborative environment
• Flexibility: Remote-first culture with focus on results over hours

Application Disclaimer

Voice/Video Recording is REQUIRED. Your application cannot be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions: Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer NO to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. The citizenship question is also a knockout if you answer YES, as we are only able to hire Latin American talent based in Latin America.

Apply Wisely: To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder: All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!