Regional Trade Promotion Analytics & Acceleration Manager (12 Month Contract)

Mars, Incorporated and its Affiliates; London, Castle Cary; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic individual to enhance their trade promotional strategies within the regional sales framework. This pivotal role focuses on leveraging analytics to drive data-driven decisions that optimize promotional investments. You will collaborate with diverse teams to develop and implement effective promotional guidelines while analyzing performance to ensure alignment with profitability and growth objectives. Join a purpose-driven company that values talent and offers exceptional learning and development opportunities from day one, including access to an in-house university. If you are passionate about making a significant impact in a collaborative environment, this role is perfect for you.

Benefits

Best-in-class learning and development support

Access to in-house Mars University

Industry competitive salary

Company bonus

Qualifications

• Experience in analytics to define fact-based recommendations.
• Strong financial acumen and understanding of customer investment.

Responsibilities

• Collaborate with marketing and sales to refine promotional strategies.
• Analyze trade promotion performance to identify optimization opportunities.

Skills

Analytics and modelling

Financial acumen

Collaboration

Market mechanisms understanding

Job description

Job Description:

This position will play a pivotal role in helping to accelerate our enterprise capability on trade promotions as part of the regional sales strategy to drive data-driven decision-making and improve the effectiveness of trade promotion strategies. Specifically, this role will support defining our regional trade promotional strategy in partnership with the regional cell teams, helping us to be brilliant at the basics and get to leading edge on driving snacking insights within our overall promotional investment strategy. A critical part of this role will then be to work hand in hand with the clusters to implement these and improve the impact of our promotional investments to drive the balance of profitability and growth.

What are we looking for?

An individual who wants to broaden their perspective through working in a regional role to develop their breadth in SRM/ RGM and partner to drive a step change in capabilities. Has strength in financial acumen and understanding of how to invest with customers. With specific call outs:

• Experience in Analytics and modelling to define fact-based recommendations and convert insights to action plans. Required
• Understanding the market mechanisms responsible for promotional mechanisms, impact on profitability, revenue, and sales volume. Required
• Highly collaborative, with the ability to work cross-functionally and provide strategic recommendations based on insights. Required
• Nice to have - RGM prior experience with promo strategies/investment choices
• Nice to have - Perspective of multiple markets customer investment strategies

What will be your key responsibilities?

• In partnership with the regional promotional Director, collaborate with regional marketing, sales, and finance teams to refine promotional strategies and ensure alignment with cell objectives.
• Develop regional promotional guidelines by channel/investment area in partnership with Regional sales teams and Cluster teams.
• Partner with cluster RGM and sales teams to translate regional guidelines into cluster guidelines and define promo productivity roadmaps and action plans.
• Analyse trade promotion performance to identify opportunities for optimization. Develop and implement frameworks to assess the ROI of promotional activities.
• Integrate promo investment strategy/guidelines into Target pricing in partnership with Regional channel pricing director.
• Set up and own regional promotional insights database.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.