Regional Social Media Lead

TN United Kingdom; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a dynamic individual to lead social media and outreach strategies across Asia. This role is pivotal in developing best-in-class strategies that drive results and enhance brand presence. You will collaborate with global teams, conduct industry research, and implement strategic initiatives that support brand growth. The ideal candidate will have a strong background in social media management, data analysis, and communication, ensuring that all outputs meet client expectations. Join a forward-thinking company where your contributions will shape impactful social media campaigns and drive engagement across diverse communities.

Qualifications

• Experience in developing social media strategies for diverse clients.
• Strong analytical skills to measure and report on social media performance.

Responsibilities

• Lead and define social media strategies for global outreach.
• Collaborate with teams across Asia to ensure brand impact.

Skills

Social Media Strategy

Data Analysis

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Management Tools

Analytics Platforms

Job description

Social Media & Outreach Strategy Role

Greenpark's continued success is built upon the quality of the assets we deliver. Our clients trust us because we deliver top-quality work efficiently, within budget, and on time, with a positive attitude and the tenacity to make great work happen. Great content is our common goal.

Our ambition is to be deeply engaged in every aspect of our clients' businesses where we have the expertise, to become indispensable to them.

This role description outlines your core responsibilities. In our company, contributions extend beyond these boundaries, encouraging involvement in wider issues.

Why this Role Exists:

• To produce best-in-class social media strategies that deliver outstanding results.
• To develop and expand social media and outreach management services for Greenpark clients.
• To work effectively within the social media process parameters.
• To manage and maintain processes across social media projects within the agency.

What the Role Covers:

• Ownership of social media and outreach strategy for assigned projects.
• Conducting industry research and data analysis to identify optimal strategic approaches.
• Collaborating with social media and outreach teams across Asia to ensure outputs meet client briefs.
• Monitoring and measuring the quality of social media services provided by the agency.

Reporting and Communication Structure:

• This role reports to and advises the Acting Deputy Head of Social.

Responsibilities:

• Lead and define competence within our global social media function, contributing to the evolution of Greenpark's social media and influencer outreach offerings.
• Own and execute social media and outreach strategies across Asia, working cross-functionally with global teams to ensure brand impact.
• Develop and implement strategic communication initiatives that support brand growth within target communities across Asia.
• Ensure governance of social strategies, channel architecture, and content quality across Asia, using audience insights and performance data.
• Coach team members across Asia to enhance digital capabilities through training, creative campaign toolkits, and sharing best practices.
• Lead innovation pilots in social media and outreach aligned with business goals and client brand teams.
• Act as a liaison to clients and stakeholders, developing integrated campaign approaches and providing internal social media guidance.
• Communicate effectively through presentations, trainings, webinars, and strategy updates.
• Manage the production and rollout of social media content toolkits for regional assets across Asia.
• Develop monthly social media content and outreach plans and oversee their execution across markets.
• Establish KPIs to measure cross-platform performance and lead analytics efforts by compiling key metrics reports across Asia.