Regional Social Media Content Executive

A&O Shearman; Belfast; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading law firm in Belfast is seeking a Regional Social Media Content Executive to drive its client strategy and enhance its social media presence. Responsibilities include managing UK social media channels, creating engaging content, and analyzing performance metrics. The ideal candidate will have a strong background in social media management and content creation, along with excellent analytical skills.

Benefits

Occupational pension scheme

Private medical insurance

Flexible working options

Qualifications

• Minimum of three years' social media experience in an agency or fast-paced business environment.
• Proven experience managing organic and paid social media as part of an integrated marketing approach.
• Strong analytical skills and a very high attention to detail.

Responsibilities

• Lead the strategic planning and execution of the UK social media calendar.
• Manage posting and engagement on UK social media channels.
• Support with posting and engagement from a regional perspective.

Skills

Social media management

Content creation

Analytical skills

Interpersonal skills

English proficiency

Education

Qualification in marketing communications

Tools

Hootsuite

Sprout Social

Sprinklr

Job description

Job Description

We have an exciting opportunity for a Regional Social Media Content Executive to join our dynamic business development, marketing, and communications team at A&O Shearman Belfast.

Join our dynamic business development, marketing, and communications team as a Regional Social Media Content Executive. In this role, you will have the opportunity to drive our regional client strategy and elevate our firm's presence on social media platforms. You will be responsible for creating engaging content, managing our UK market channels and other key regions, and collaborating with various departments to ensure our messaging aligns with our overall business goals. Additionally, you will support our paid media activity, analyse performance metrics to refine our approach and stay ahead of industry trends. This is an exciting opportunity to make a significant impact and contribute to the growth and success of our company. If you are passionate about social media, have a creative mindset, and thrive in a fast-paced environment, we would love to hear from you.

What you will do

UK content and channel management

• Leading the strategic planning and execution of the UK social media calendar, with the global social media senior manager, proactively generating ideas to deliver a consistent, engaging, and varied content stream that supports the firm's growth objectives.
• Collaborate with the wider marketing and communications team to design and deliver high-impact campaigns that drive brand awareness, client engagement, and business development.
• Advise stakeholders on content optimization, identifying opportunities to repurpose and amplify content for maximum reach and engagement.
• Serve as a brand ambassador, ensuring all social content meets quality standards and aligns with the firm's tone of voice and brand principles.
• Managing posting and engagement on the UK social media channels, including senior leader profiles, ensuring timely and relevant content deliver using Haiilo and other tools.
• Monitoring, analyze and report on the performance of our UK social media content, using insights to refine strategies and demonstrate ROI.
• Foster and manage our UK social media community, actively engaging with followers and building relationships to enhance the firm's reputation including actioning likes, shares, and comments on behalf of the firm.
• Oversee our UK managing partner's LinkedIn presence with strategic direction from our global social media senior manager.

Regional and wider social media activity

• Support with posting and engagement from a regional perspective.
• Monitoring and developing reports on competitor activity, content, and key conversations within social media spaces.
• Overseeing impromptu reporting requests from the business, and regular paid and organic social reporting.
• Assisting the social media team with the day-to-day management of Haiilo, our employee advocacy platform.
• Support our global social media manager with any Haiilo and training related projects, particularly to increase regional adoption and usage.
• Supporting ongoing and ad hoc issue monitoring requests, when required.
• Cover for the global content and campaign activity, when required.

Paid campaigns

• Develop and manage UK paid social campaigns, particularly sponsored, ongoing static content campaigns focused on follower growth, lead generation, and campaign amplification.
• Identify where regional paid activity can align with business development and client opportunities.

What you will have

• Qualification in marketing communications, media relations, or a related discipline, or equivalent experience in social media content.
• Excellent ability to write in English, translating complex material into easy-to-read promotional copy.
• Strong analytical skills and a very high attention to detail.
• Minimum of three years' social media experience in an agency or fast-paced business environment.
• Proven experience managing organic and paid social media as part of an integrated marketing approach.
• Experience of working in a centralised social media team that provides support at a global level.
• Experience using social media management and analytical tools (i.e. Hootsuite, Sprout Social, Sprinklr).
• Ability to keep calm under pressure, with the capability to juggle tasks to meet deadlines.
• Good interpersonal skills, able to confidently interact with all levels and across cultures.

What we can offer you

We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing GP service, emergency back-up care support, parental and special leave, holiday entitlement increasing with length of service, holiday trading, online discounts and lifestyle management services.

A&O Shearman recognises the value of flexible working and embraces hybrid working, allowing our people to work from home up to 40% of their working time. We do however remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.

We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.