Regional Sales Manager - Whiskey & Spirits Ontrade

Michael Page (UK); City Of London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A reputable recruitment agency is searching for a Regional Sales Manager in London. You will manage key accounts, develop sales strategies, and lead a team to enhance performance. Ideally, you have a strong background in the UK On-Trade sector and excellent negotiation skills. The position offers a competitive salary of £45,000 to £55,000, a car allowance, and performance bonuses. This is an exciting opportunity to advance your sales career.

Benefits

Competitive salary

Car allowance

Performance-based bonus

Private healthcare

Professional development opportunities

Qualifications

• Minimum of 3 years experience in the UK On-Trade.
• Understanding of spirits and their production.
• Knowledge of key players in the London On-Trade.
• Entrepreneurship and eye for new opportunities.
• Excellent interpersonal skills to engage a varied customer base.

Responsibilities

• Manage and grow relationships with key accounts.
• Develop and implement strategic sales plans.
• Monitor market trends to identify growth opportunities.
• Lead and motivate a team for exceptional results.
• Prepare sales reports and forecasts.

Skills

Sales experience in the UK On-Trade

Interpersonal skills

Negotiation skills

Analytical skills

Presentation skills

Education

WSET Level 2 Spirits training preferred

Job description

• Working with an ever growing brand in the On trade BWS Sector
• Forefront of sales and growth of new On trade product

About Our Client

This company operates within the FMCG industry, offering a well-established presence and a strong commitment to excellence in its field. They are known for their innovative approach and focus on delivering high-quality products to their customers

Job Description

• Manage and grow relationships with key accounts across the region.
• Develop and implement strategic sales plans to achieve targets.
• Monitor market trends and competitor activity to identify growth opportunities.
• Lead and motivate a team to deliver exceptional results.
• Prepare regular sales reports and forecasts for senior management.
• Collaborate with internal teams to ensure customer satisfaction and effective service delivery.
• Negotiate contracts and pricing agreements with clients.
• Represent the company at industry events and trade shows.

The Successful Applicant

A successful Regional Sales Manager should have:

● Minimum of 3yrs experience in the UK On-Trade

● WSET Level 2 Spirits training preferred but not essential, an understanding of spirits and their production, the deeper the better

● Knowledge of landscape and key players in the London On-Trade, ideally with knowledge of key contacts

● Entrepreneurship and an eye for new opportunities

● Positive approach to overcoming obstacles

● Excellent interpersonal skills to engage and influence a varied customer base

● A self-starter who thrives on autonomy

● Strong sales, influencing and negotiation skills

● Ability to create a unique sales approach catered to the needs of an outlet, identifying their strengths and needs

● Strong presentation and communication skills

● Numerical reasoning and analytical skills, the stronger the better

● English is essential, other languages are valuable

● Ability to identify business opportunities and translate into actions supported by strong rational aligned to brand strategy

What's on Offer

• A competitive salary of £45000 to £55000 per annum.
• £5,000 car allowance to support regional travel.
• A 12% performance-based bonus scheme.
• Private healthcare after three months of service.
• Opportunities for professional development within the FMCG industry.
• A permanent role based in Bathgate with a supportive work environment.

If you are ready to take the next step in your sales career, we encourage you to apply for this exciting Regional Sales Manager opportunity today!