Regional Sales Manager - North

Carden Park Hotel Ltd; Chester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading hotel in the North West of England seeks a Regional Sales Manager to join its award-winning team. The role involves sourcing new business and maintaining existing accounts, while working within a vibrant team to drive sales across multiple segments including MICE and events. Ideal candidates should possess strong sales experience, robust networking skills, and a passion for achieving targets.

Benefits

Company Laptop/Mobile Phone/iPad

Paid mileage for business miles

Discounted hotel accommodation for yourself, family and friends

Discounted food and drink

Discounted use of spa treatments

Free staff lunch

Free on-site parking

Access to high street discounts

Free Golf and Leisure Club membership

Qualifications

• At least 2 years’ experience in a MICE market Business Development Role.
• Experience working with KPI’s.
• Proven track record to close sales in a hotel sales role.

Responsibilities

• Proactively source new business while managing current accounts.
• Conduct off-site sales presentations and site visits.
• Develop relationships with agents and direct clients.

Skills

Self-motivational skills

Networking

Sales experience

Organisational skills

Communication skills

Tools

Salesforce

Job description

Location: North (1 day per week travel to our resort in Cheshire)

Salary: Dependent on experience. Includes a quarterly bonus for OTE

*Driving license and own transport essential*

Overview:

Carden Park is the North West of England’s largest independent hotel offering 197 bedrooms, 18 meeting spaces, catering for up to 400 delegates.

We are a four-star resort style venue based within 1000 acres of Cheshire countryside with the ability to cater for a variety of different market segments including but not limited to; MICE, Sport Groups, Banqueting, Private events, Team Building, Corporate Golf, Spa & Wellbeing, Weddings & Leisure.

Job Role:

We have an opportunity for a Regional Sales Manager to join our award winning sales team.

The position can be home based, located within easy access to the North region with a requirement to report to the office at least 1 day per week (negotiable based on diary commitments etc) & must be available to attend on site customer / internal meetings as & when required.

A Sales Manager you will pro-actively source new business whilst Account Managing Current Accounts from the North, developing relationships with agents and direct clients to keep the hotel a leader in the marketplace.

Job responsibilities:

• Follow up on all sales leads, identify opportunities, conduct off site sales presentations, appointments and hotel site visits
• Maintain up to date knowledge of local businesses and develop relationship to drive share in all segments, i.e. MICE, team building, sporting groups and banqueting events
• Identify networking opportunities with key target industries
• Develop customer accounts and travel within the North region to develop relationships as required to drive business
• Work within current business strategies and recognising potential opportunities
• Showrounds and client events, as required (accommodation and travel provided)
• Attendance at high profile corporate exhibitions with one to one appointments and personal selling of all Carden Park products including but not limited to conference and meeting facilities, team building and banqueting
• Grow relationships with clients with the objective to convert bookings for conference, events and meetings
• Regular communication with the Director of Sales and team colleagues based at Carden Park
• Produce accurate and timely reports that meet the needs of the Director of Sales and senior management to include the reporting of appointments, calls made and business leads
• Partake in team meetings and training sessions
• At least 2 years’ experience in a MICE market Business Development Role
• Strong self-motivational skills
• Sales experience in corporate and agency markets
• Salesforce knowledge preferred but not essential
• Ability to network effectively
• Strong organisation and planning skills and the ability to prioritise appropriately
• Experienced in results-based, creative sales & marketing planning, execution and delivery
• Exemplary presentation and both written and verbal communication skills
• Experience working with KPI’s
• Excellent presentation standards

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Knowledge of hospitality
• Passion for sales and for achieving targets and objectives
• Comprehensive knowledge of UK MICE Agents and direct corporate clients would be preferable
• Experience in a hotel sales role with a proven track record to close sales

The Perks of Team Carden

Join a team where you will work hard but have fun along the way. You will enjoy a variety of benefits being part of our team which include:

• Company Laptop/Mobile Phone/iPad
• Paid mileage for business miles
• Discounted hotel accommodation for yourself, family and friends
• Discounted food and drink to enjoy in the hotel when not on shift
• Discounted use of our award winning 5* spa, alongside treatments and retail
• Free staff lunch provided
• Free on-site parking
• Access to perks platforms; high street discounts, and wellbeing assistance
• Free Golf and Leisure Club membership, including free use of the gym & swimming pool

Interviews:

An Initial 1:1 interview will be done with the Director of Sales at a mutually agreed location, shortlisted candidates will be invited to a 2 nd 2:1 interview which will include asking candidates to complete a presentation at Carden Park Hotel, Cheshire.