Regional Sales Manager - New Homes

Deverell Smith Recruitment Ltd; City Of London; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

A leading property recruitment firm is seeking a Regional Sales Manager to take ownership of super prime residential developments. This role involves setting sales strategies and building relationships with high-net-worth buyers, with an uncapped commission structure and a realistic OTE of £110,000-£120,000. The ideal candidate will have a proven track record in super prime sales and possess strong commercial acumen, making this a prime opportunity in the property market.

Benefits

Performance-related bonus

Travel allowance

Uncapped commission structure

Qualifications

• Experience selling properties at £4k psf and above.
• Ambitious and performance-driven attitude.
• Experience managing site sales teams.

Responsibilities

• Set and deliver sales strategies across multiple developments.
• Represent developments in Sales & Marketing meetings.
• Act as the primary point of contact for clients.

Skills

Proven track record in super prime residential development sales

Excellent relationship-building skills with high-net-worth individuals

Strong commercial acumen

Ability to set and execute sales strategies

Deep understanding of super prime buyer profile

Job description

Highlights

• Take full ownership of a portfolio of super prime developments, setting sales strategy and pricing across multiple high-profile launches
• Work with super prime properties, representing some of the most prestigious residential schemes in the capital
• Benefit from an uncapped commission structure with realistic OTE of £110,000-£120,000

Location: Based between the West London Head Office, Central London office and out on-site

Salary: Up to £70k basic + travel allowance + bonus + commission (OTE up to £120k)

Contract: Full-time, Monday-Friday

An award-winning residential developer is seeking a Regional Sales Manager to lead sales across their portfolio of super prime developments. This role offers genuine autonomy over strategy, pricing, and performance, with direct accountability for some of the most sought-after addresses in London.

What makes the role exceptional

This isn't a desk-based management position. You'll be the face of each development, building relationships with high-net-worth buyers, setting the commercial direction, and ensuring every aspect of the sales process reflects the quality of the product. With multiple launches planned for next year, you'll have immediate impact and visibility across the business. The role offers exposure to truly exceptional properties in prime and super prime locations, giving you the platform to operate at the highest level of the market.

Key responsibilities

• Set and deliver sales strategies and pricing across multiple developments ahead of Q1/Q2 launches
• Represent developments in Sales & Marketing meetings, providing performance updates, competitor analysis, and market intelligence
• Take full ownership of snagging, presentation standards, and on-site sales excellence
• Act as the primary point of contact for clients, building strong relationships and driving conversion.
• Report directly to the Head of Sales with full accountability for site performance

Requirements

• Proven track record in super prime residential development sales
• Experience selling properties at £4k psf and above with demonstrable credibility in this market
• Deep understanding of the super prime buyer profile, their expectations, and how to position schemes accordingly
• Ability to set and execute sales strategies that maximise performance across multiple sites
• Strong commercial acumen with experience in pricing, positioning, and market analysis
• Excellent relationship-building skills with high-net-worth individuals
• Ambitious, performance-driven, and passionate about selling super prime property
• Experience managing site sales teams

Rewards and benefits

• Base salary of £65,000-£70,000
• Travel allowance
• Performance-related bonus
• Uncapped commission structure
• Realistic OTE of £110,000-£120,000
• Exposure to a portfolio of prestigious, super prime developments
• Direct reporting line to senior leadership with genuine influence over strategy

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.

To apply or discuss this opportunity in confidence, please get in touch with your consultant at deverellsmith.