Regional Sales Manager – Greater China

MLA Move Language Ahead; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading education management firm is seeking an experienced Regional Sales Manager to oversee its growth in Greater China. The role includes developing sales strategies, managing agents, and providing training and support. The ideal candidate has at least 5 years of relevant sales experience, fluency in Mandarin and English, and a strong network in the education sector. This position offers a competitive salary with performance-based incentives.

Benefits

Competitive salary with performance-based incentives

Professional growth and career development

Supportive, multicultural work environment

Qualifications

• Minimum of 5 years of sales experience in the education travel sector.
• Proven success in developing B2B/agent partnerships in Greater China.
• Established network of education agents in Mainland China and/or Hong Kong.

Responsibilities

• Develop and execute a regional sales strategy focused on agent recruitment.
• Build and manage MLA’s network of trusted education agents.
• Deliver training and ongoing support to agents.
• Represent MLA at international education workshops.
• Analyse agent performance and market trends.
• Produce regular reports and sales forecasts.

Skills

Agent-focused sales experience

Interpersonal skills

Negotiation skills

Presentation skills

Fluency in Mandarin

Fluency in English

Cantonese (advantage)

Education

Bachelor's degree in Business, Marketing, Education, or a related field

Job description

About Us

MLA – Move Language Ahead, trading as Go Languages World Wide Ltd. in the United Kingdom, is a global leader in junior study abroad programmes. We design and deliver high-quality residential and homestay language experiences for students aged 11–17 across the UK, Ireland, USA, Canada, and Italy.

Our business model is exclusively B2B: we work only through education agents, never with individual students. This ensures our focus is on building strong, long-term partnerships and providing agents with the support, resources, and confidence to grow recruitment in their markets.

Position Overview

We are seeking an experienced and driven Regional Sales Manager to oversee MLA’s growth in Greater China, covering Mainland China, Hong Kong, Macau, and Taiwan. This role is central to expanding MLA’s agent network and strengthening relationships in one of the most important source markets for international education. The successful candidate will have a proven track record in agent-focused sales, a strong network in the sector, and the cultural knowledge needed to navigate diverse markets within the region.

Key Responsibilities

• Develop and execute a regional sales strategy focused on agent recruitment, retention, and growth.
• Build, strengthen, and manage MLA’s network of trusted education agents across Mainland China, Hong Kong, Macau, and Taiwan.
• Provide agents with transparent programme details, pricing, and marketing resources to support enrolments.
• Deliver training and ongoing support to agents, ensuring they are confident in representing MLA.
• Represent MLA at international education workshops, trade fairs, and agent-focused events across the region.
• Serve as the first point of contact for regional agents, ensuring high levels of service, responsiveness, and problem-solving.
• Analyse agent performance, market trends, and regional feedback to guide MLA’s strategy and product development.
• Produce regular reports, sales forecasts, and market updates for senior management.

Qualifications and Skills

• Bachelor’s degree in Business, Marketing, Education, or a related field.
• Minimum of 5 years of sales experience in the education travel, ELT, or study abroad sector.
• Proven success in developing and expanding B2B/agent partnerships in Greater China.
• Established network of education agents in Mainland China and/or Hong Kong highly desirable.
• Strong interpersonal, negotiation, and presentation skills.
• Fluency in Mandarin and English required; Cantonese is a strong advantage.
• Self-motivated, independent, and able to collaborate effectively with MLA’s global team.
• Willingness to travel frequently within Greater China to visit agents and attend events.

What We Offer

• Competitive salary with performance-based incentives.
• The opportunity to represent a well-established and trusted global junior programmes brand.
• Professional growth and career development within a rapidly expanding international company.
• A supportive, multicultural, and collaborative work environment.

Compensation Package

We offer a competitive salary package based on experience, combined with a performance-driven commission structure directly tied to student enrolments. The package is designed to reward both strong relationship management and sales growth, with additional bonuses available for exceeding annual targets. The overall earning potential reflects the importance of this role in driving MLA’s growth across Greater China.