Regional Sales Manager – Europe

MLA Move Language Ahead; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global education company is seeking a motivated Regional Sales Manager to expand its presence in Europe (excluding Italy). The role requires strengthening existing relationships with agents, recruiting new partners, and achieving sales targets. The ideal candidate has over 5 years of experience in the education travel sector along with strong interpersonal and negotiation skills. Competitive salary and performance-based incentives offered in a supportive work environment.

Benefits

Performance-based incentives

Professional growth opportunities

Multicultural work environment

Qualifications

• 5+ years of sales experience in the education travel or study abroad sector.
• Proven success in developing B2B/agent partnerships in Europe.
• Established network of education agents in the region is highly desirable.

Responsibilities

• Develop and execute a regional sales strategy focused on agent recruitment.
• Manage MLA’s network of education agents across Europe.
• Train agents and provide necessary marketing resources.

Skills

Sales experience

Interpersonal skills

Negotiation skills

Presentation skills

Fluency in English

Fluency in another European language

Education

Bachelor’s degree in Business, Marketing, Education, or a related field

Job description

About Us

MLA – Move Language Ahead, trading as Go Languages World Wide Ltd. in the United Kingdom, is a global leader in junior study abroad programmes. We design and deliver high-quality residential language experiences for students aged 11–17 across the UK, Ireland, USA, Canada, and Italy.

Our business model is exclusively B2B: we work only through education agents, never with individual students. This ensures our focus is on building strong, long-term partnerships and providing agents with the support, resources, and confidence to grow recruitment in their markets.

Position Overview

We are seeking a motivated and experienced Regional Sales Manager to expand MLA’s presence in the Europe (excluding Italy). The successful candidate will be responsible for strengthening relationships with existing agents, recruiting new partners, and achieving ambitious sales targets across a diverse market that is rapidly growing in demand for study abroad opportunities

Key Responsibilities

• Develop and execute a regional sales strategy focused on agent recruitment, retention, and growth.
• Build, strengthen, and manage MLA’s network of trusted education agents across Europe (excluding Italy).
• Provide agents with transparent programme details, pricing, and marketing resources to support enrolments.
• Deliver training and ongoing support to agents, ensuring they are confident in representing MLA.
• Represent MLA at international education workshops, trade fairs, and agent-focused events across the region.
• Serve as the first point of contact for regional agents, ensuring high levels of service, responsiveness, and problem-solving.
• Analyse agent performance, market trends, and regional feedback to guide MLA’s strategy and product development.
• Produce regular reports, sales forecasts, and market updates for senior management.

Qualifications and Skills

• Bachelor’s degree in Business, Marketing, Education, or a related field.
• Minimum of 5 years of sales experience in the education travel, ELT, or study abroad sector.
• Proven success in developing and expanding B2B/agent partnerships in Europe (excluding Italy).
• Established network of education agents in the region highly desirable.
• Strong interpersonal, negotiation, and presentation skills.
• Fluency in English and at least one other European language required (French, German, or Spanish preferred).
• Self-motivated, independent, and able to collaborate effectively with MLA’s global team.
• Willingness to travel extensively throughout Europe to visit agents and attend events.

What We Offer

• Competitive salary with performance-based incentives.
• The opportunity to represent a well-established and trusted global junior programmes brand.
• Professional growth and career development within a rapidly expanding international company.
• A supportive, multicultural, and collaborative work environment.

Compensation Package

We offer a competitive salary package based on experience, combined with a performance-driven commission structure directly tied to student enrolments. The package is designed to reward both strong relationship management and sales growth, with additional bonuses available for exceeding annual targets. The overall earning potential reflects the importance of this role in driving MLA’s growth in Europe (excluding Italy).