Regional Sales Manager

Eyespace Eyewear | B Corp™; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Job summary

Eyespace is seeking a Regional Sales Manager to cover the East Midlands. This full-time, field-based role involves visiting independent optical practices and driving sales across our brand collections.

You will present new collections, monitor performance, and implement regional strategies while maintaining CRM records and sales reports, representing Eyespace at trade shows, and supporting customers with training and merchandising.

Qualifications

• Experience in optics or optical sales.
• Proven regional or territory sales management experience.
• Strong relationship-building and account management skills.
• Excellent communication and presentation abilities.
• Willingness to travel regularly across the region.
• Full UK driving licence required.

Responsibilities

• Visit independent optical practices across the East Midlands.
• Present new eyewear collections to customers.
• Monitor sales performance and implement regional strategies.
• Maintain accurate CRM records and sales reports.
• Represent Eyespace at trade shows and industry events.
• Provide training and merchandising support to customers.

Skills

Optical sales experience

Regional/territory sales management

Relationship-building

Account management

Communication skills

Route planning / time management

Independent work / cross-functional

Travel willingness

Full UK driving licence

Job description

Eyespace is a globally recognised eyewear supplier dedicated to serving the optical community and wearers by combining personal style with a strong commitment to sustainability. As a certified B Corp®, we uphold high ethical standards and focus on solutions that help people and the planet thrive. Founded in 2013, Eyespace has grown into a world-class house of nine distinctive collections, including our licensed Great British luxury brands Aspinal of London, Range Rover and Defender, alongside our flagship women's brand Cocoa Mint, ARHLO and our trend-led house of brands. This growth has earned multiple industry awards, a leading position in the UK independent optician market and a strong international customer base. All frames are designed in-house in the UK, with our product team involved from concept to finished frame, and more than 450 products now feature sustainable materials. Driven by an entrepreneurial, inclusive culture, we welcome people who are passionate about eyewear and customer experience to join our mission of shaping a more sustainable future for optics.

Role Description

We have an exciting opportunity within our UK sales team for a Regional Sales Manager covering the East Midlands. This is a full-time, field-based role on the road across the region, managing and growing a portfolio of independent optical practices and driving sales performance across our brand collections.

Day-to-day activities include visiting customers, presenting new collections, monitoring sales performance and implementing regional sales strategies aligned with company objectives. You will work closely with the sales director, providing feedback on sales activity, while maintaining accurate CRM records and sales reports. The role also involves identifying new business opportunities, supporting customers with training and merchandising, and representing Eyespace at trade shows and industry events.

In return, we offer a highly competitive package and the chance to join a growing B Corp team that is genuinely passionate about what we do.

Qualifications and Experience

• Relevant experience in optics, ideally in optical sales, though practice-based experience will also be considered where strong commercial awareness and customer relationship skills can be demonstrated
• Proven experience in regional or territory sales management, ideally within eyewear, optical, healthcare or related consumer goods sectors
• Strong relationship-building and account management skills, with the ability to build rapport quickly, engage diverse customers and decision-makers and influence effectively
• A self-motivated, resilient and results-driven approach, with a demonstrated ability to exceed sales targets, analyse performance data and translate insights into action plans
• Excellent communication and presentation skills both in person and via digital channels
• Comfortable travelling regularly across the East Midlands and surrounding areas and managing a busy territory
• Strong organisational and time-management skills, with a focus on planning routes, managing schedules and prioritising opportunities
• Ability to work independently while collaborating effectively with cross-functional teams such as product, marketing and customer service, with a professional, positive and team-focused approach
• A genuine interest in eyewear and independent optics, with a passion for representing quality eyewear brands
• Full UK driving licence required