Regional Sales Manager

Bestway Bestway Group; Metchley; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Onsite parking

Job summary

Bestway Group is seeking a Regional Sales Manager to lead the sales team across the West Midlands and the North of the UK. You will develop, activate and monitor regional sales plans, collaborating with stakeholders to drive targets and optimize customer value.

The role requires strong experience in foodservice wholesale, field sales leadership, and a data-driven approach to sales decisions. A proactive, customer-first mindset and excellent communication are essential for success.

Qualifications

• Experience of the foodservice wholesale market.
• Experience in field sales and managing a geographically spread team.
• Commercially driven and results orientated.
• Ability to work with data and drive data-led decision making in sales.
• Continuous improvement mindset.
• Puts the customer first across all activity.
• Excellent communication, and impact and influence capabilities.

Responsibilities

• Develop and own the geographical sales plan, creating clear plans for the delivery of targets and leading the sales managers.
• Ensure that compliance targets for the CRM are achieved and that data is maintained to the right standard.
• Drive continuous improvement initiatives to enhance operational performance and customer experience.
• In partnership with the marketing team, develop regional marketing plans that support the achievement of sales targets.
• Develop customer relationships, ensuring that relationship plans are in place for the top 10 customers in the region.
• Identify opportunities to extend relationships with the customer and work across the Foodservice leadership team to action this.
• Review operational performance within the geographic region and ensure that plans are in place to address service failures or opportunities to improve the service to the customer.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Take an active role in supporting the Head of Sales Operations in developing sales tools, reporting frameworks, and operational processes that improve sales execution.
• Support onboarding, training, and development of sales teams.

Skills

Foodservice wholesale

Field sales

Data-driven

Customer focus

People leadership

Communication

Job description

Responsibilities

• Develop and own the geographical sales plan, creating clear plans for the delivery of targets and leading the sales managers.
• Ensure that compliance targets for the CRM are achieved and that data is maintained to the right standard.
• Drive continuous improvement initiatives to enhance operational performance and customer experience.
• In partnership with the marketing team, develop regional marketing plans that support the achievement of sales targets.
• Develop customer relationships, ensuring that relationship plans are in place for the top 10 customers in the region.
• Identify opportunities to extend relationships with the customer and work across the Foodservice leadership team to action this.
• Review operational performance within the geographic region and ensure that plans are in place to address service failures or opportunities to improve the service to the customer.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Take an active role in supporting the Head of Sales Operations in developing sales tools, reporting frameworks, and operational processes that improve sales execution.
• Support onboarding, training, and development of sales teams.

Ideal Candidate

• Comprehensive understanding and experience of the foodservice wholesale market
• Experience in field sales and managing a geographically spread team
• Commercially driven and results orientated
• Ability to work with data and drive data-led decision making in sales
• Continuous improvement mindset
• Puts the customer first across all activity
• Excellent communication, and impact and influence capabilities

Benefits

• Competitive salary
• Pension
• Life Assurance
• Onsite parking

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply.

Bestway Group is an equal opportunity employer and we value diversity and inclusion.

We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives.

We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.

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About the role

We're looking for a Regional Sales Manager tolead the sales team within the West Midlands and the North of the UK. The role will be responsible for developing, activating and monitoring the sales plans for that geography, working in partnership with stakeholders.

About Bestway

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan. Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle