Regional Sales Manager

COREcruitment; Manchester; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

An established industry player in premium cocktail solutions is seeking a Regional Sales Manager to drive business growth across the Midlands. This role emphasizes new business development, leveraging existing networks, and building relationships with high-end bars and restaurants. The ideal candidate will possess a strong sales background in the hospitality sector, be passionate about mixology, and have exceptional negotiation skills. Join a dynamic team that values creativity and quality, and enjoy the benefits of hybrid working and a generous bonus structure. If you are results-driven and eager to make an impact, this opportunity is for you.

Benefits

Exceptional bonus

Progression opportunities

Car allowance

Flexible working pattern

Additional holiday allowance

Qualifications

• Proven track record in sales within hospitality or premium on-trade sector.
• Strong network of industry contacts across the Midlands.

Responsibilities

• Drive new business across the Midlands, focusing on high-end on-trade accounts.
• Build and maintain strong, long-term relationships with key clients.

Skills

Sales Skills

Negotiation Skills

Networking

Industry Knowledge

Proactive Mindset

Job description

Regional Sales Manager, Premium Cocktail Solution Business, Midlands, Up to £50,000 plus Car Allowance and Commission

My client is a premium cocktail solutions and mixology brand dedicated to elevating the cocktail experience across the hospitality sector. Their innovative products and services inspire creativity, cater to evolving consumer tastes, and set the standard for quality and presentation. They partner with some of the most renowned venues, working closely with mixologists, bar managers, and F&B teams to drive excellence through equipment, purees and mixes.

As the Regional Manager, you will be a key driver in expanding their footprint across the Midlands. Focusing on new business development in the on-trade sector, you’ll leverage your existing network and deep industry knowledge to establish partnerships with premium bars, restaurants, and hospitality venues.

Company Benefits:

• Exceptional bonus, progression opportunities and car allowance.
• Hybrid working & Flexible working pattern.
• Autonomous working, additional holiday allowance.

The Regional Sales Manager responsibilities:

• Drive new business across the Midlands, focusing on high-end on-trade accounts.
• Build and maintain strong, long-term relationships with key clients and partners.
• Collaborate with venues to develop tailored cocktail and mixology solutions that enhance guest experience.
• Deliver and exceed sales targets through proactive business development.
• Maintain a deep understanding of market trends, competitor activity, and consumer preferences.
• Represent the brand at trade shows, industry events, and networking functions.

The ideal Regional Sales Manager Candidate:

• Proven track record in a similar role within the hospitality, beverage, or premium on-trade sector.
• Strong network of industry contacts across the Midlands.
• Passionate about cocktails, mixology, and high-quality service.
• Strategic mindset with exceptional sales and negotiation skills.
• Self-motivated, proactive, and results-driven.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / [e-mail]