Regional Sales Manager

Brakes; Inverness; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading foodservice supplier in Inverness seeks an experienced Regional Sales Manager to drive growth and lead a dedicated sales team. The role requires strong leadership, a focus on customer satisfaction, and the ability to develop strategic sales plans. Candidates should have experience in the foodservice industry and a passion for improving customer relationships. This is a home-based position with competitive benefits and opportunities for professional development.

Benefits

Company Car

Bonuses

Great Benefits

Qualifications

• Experience leading a team of Field Sales Professionals.
• Proven track record of driving growth in the foodservice industry.
• Proficient with technology to improve customer experience.

Responsibilities

• Develop and manage regional business plans to achieve sales targets.
• Lead and motivate a team of Area Sales Managers.
• Actively engage with customers to retain and grow business.

Skills

Leadership

Sales Strategy Development

Customer Relationship Management

Commercial Acumen

Tools

Salesforce

Job description

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£Competitive, Bonuses, Company Car or car allowance + Great Benefits

Here at Brakes, we’ve got ambitious growth plans. If you want to be part of shaping the future of our independent business and leading a team at the forefront of foodservice trends, then we have a fantastic opportunity for a Regional Sales Manager for North Scotland.

Leading & inspiring a Regional Field Sales Team, you’ll support them to achieve & exceed sales, profit, and margin targets, retain our customers, and win new ones, while taking a proactive role in devising, reviewing & revising the overall Regional Business Plan.

Key Accountabilities

• Develop, implement & own the geographical region business plan & budget to unlock profitable growth, enhance customer experience & deliver regional sales targets.
• Lead, direct, coach & motivate six direct reports of Area Sales Managers to achieve sales & high team performance.
• Proactively partner and manage relationships with the relevant Operations Manager and Depot, holding regular weekly calls & periodic profitability meetings to achieve shared KPIs.
• Create a customer-first culture throughout the team, understanding key customer businesses & their needs to continually improve the customer experience, while managing expectations, retaining, securing & growing business.
• Proactively resolve issues with Operations to enhance the customer experience, minimize disruption & identify growth opportunities.
• Lead the new Business Agenda for the Region via Business Development Managers & Area Sales Managers to achieve new business targets.
• Ensure talent management & engagement across the region.
• Meet with customers as required to retain, secure & grow business.
• Partner with internal stakeholders & teams to establish win-win solutions for customers & the business.

Highly commercial, you’ll have previous experience leading a team of Field Sales Professionals, driving growth through new and existing business, ideally in the foodservice industry. You put the customer at the heart of everything you do, fostering a culture of continuous improvement across people, process, strategy, and delivery models. Building long-lasting, effective relationships with internal stakeholders is essential. Proficiency with technology to improve customer experience and optimize performance (experience with Salesforce is advantageous but not essential).

In return, we offer a competitive base salary, excellent bonus potential, a home-based contract, a company car, additional holiday purchase options, and award-winning products at nearly cost price. You’ll also have opportunities to develop your skills through our industry-leading Learning & Development programmes and progress into various commercial roles to further your career.

We’re not just looking for a good fit; we want people who help make us even better. We’re passionate about creating an inclusive workplace that celebrates diversity. We want you to define our culture, bringing your whole self to work. #BelongAtBrakes.

Why Brakes? Our Purpose - Connecting the world to share food, and care for one another.

With our commitment to ethical & responsible sourcing and sustainability, coupled with award-winning products, you will have the strength of the Brakes business behind you.

Additional Information

At Brakes, everyone is welcome. We focus on your potential rather than just your CV. We are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated, and has equal opportunities. We support you during your application and are happy to make any adjustments needed during our recruitment process.

Brakes

As the UK’s largest foodservice supplier, built on a passion for food and feeding the nation, we deliver high-quality fresh and frozen food from our distribution centers to pubs, restaurants, schools, caterers, care homes, and hospitals. Our dedicated workforce of 8,000 is proud to be part of this vital service. And we’re growing!