Regional Sales Manager

COREcruitment; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing low & no alcohol brand in London is looking for a Regional Sales Manager to lead their growth in the On-Trade sector. The ideal candidate will have a proven sales track record, strong connections in the drinks industry, and be passionate about the low & no alcohol movement. This role offers a competitive salary, bonus potential, and opportunities for career progression in a dynamic environment.

Benefits

Competitive salary with bonus potential

Career progression opportunities

Autonomy in role

Qualifications

• Minimum of 3 years' experience in the On-Trade, ideally in the drinks industry.
• Proven track record in sales and business development.
• Self-motivated and results-oriented.

Responsibilities

• Develop and execute a strategic sales plan for London’s On-Trade sector.
• Identify and secure new accounts within IFT and multiples.
• Maintain strong relationships with existing clients.

Skills

Sales experience

Strong contacts within the IFT and multiples

Negotiation skills

Communication skills

Job description

Regional Sales Manager, Established Low & No Beer Brand, London, Up to £45,000

I am excited to be working with this innovative and fast-growing low & no alcohol beer brand, making waves across the UK with their unique range of craft products. With the increasing demand for healthier, alcohol-free options, they are committed to providing exceptional products that challenge the norm and excite consumers.

As they expand rapidly nationwide, they are looking for a passionate and driven Regional Sales Manager to lead our growth in London’s vibrant On-Trade sector.

What they offer:

• A competitive salary with bonus potential
• Opportunity to be part of a fast-growing and innovative brand
• Autonomy and ownership of a key region in our growth strategy
• Career progression in a dynamic, mission-driven company

Regional Sales Manager Key Responsibilities:

• Develop and execute a strategic sales plan to increase distribution and grow sales volume in London’s On-Trade sector.
• Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
• Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
• Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
• Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
• Track sales performance and provide regular updates, insights, and recommendations to senior management.

The ideal Regional Sales Manager candidate:

• Proven track record in sales, with a minimum of 3 years’ experience in the On-Trade, ideally within the drinks industry. Experience with low & no alcohol brands is a plus.
• Strong contacts within the IFT and multiples in London.
• Self-motivated, results-oriented, and passionate about the growing low & no alcohol movement.
• Strong commercial acumen with the ability to negotiate deals and win new business.
• Excellent verbal and written communication skills, with the ability to influence key decision-makers.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / [e-mail]