Regional Sales Manager

Alexander Dennis; Farnborough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading vehicle manufacturer in the UK is seeking a Regional Sales Manager to enhance aftermarket parts sales. The successful candidate will manage a territory, build customer relationships, and drive revenue while ensuring excellent service. This full-time role offers a generous salary package and flexible working options, supporting a healthy work-life balance.

Benefits

Generous salary package

Flexible working options

Ongoing employee development

Annual leave entitlement

Pension scheme

Employee Assistance Programme

Cycle to work scheme

Qualifications

• Proven experience in commercial sales, ideally within the commercial vehicle or bus aftermarket sector.
• In-depth knowledge of aftermarket requirements for buses and coaches.
• Confident and effective communicator, able to build relationships from workshop floor to executive level.

Responsibilities

• Own and manage a defined regional sales territory, building strong relationships.
• Drive growth in parts sales, margin, and market share.
• Proactively identify and convert new business opportunities in the aftermarket sector.

Skills

Commercial sales experience

Knowledge of aftermarket for buses

Strong commercial acumen

Effective communication

Time management skills

Problem-solving mindset

Proficiency in CRM and ERP systems

Full UK driving license

Job description

Regional Sales Manager

Skelmersdale or Farnborough

We're leading the transition to zero-emission mobility.

Alexander Dennis is a global leader in the design and manufacture of double deck buses and is the UK’s largest bus manufacturer.

At Alexander Dennis, and across NFI and our family of brands, we are helping to save the planet. Through our Sustainability Pledge, which guides our daily actions and long-term planning, we are passionate about creating a better product, a better workplace, and a better world. To learn more about our Environmental, Social, and Governance (ESG) journey check our website. Our diverse, dynamic and resourceful team members embrace challenges every day which makes us the successful international company that we are.

Are you ready to embrace the challenge? Come build the future with us and apply directly to your dream job!

POSITION SUMMARY:
We’re looking for a commercially minded Regional Sales Manager to grow aftermarket parts sales and strengthen customer relationships across your territory. Acting as the face of Alexander Dennis in your region, you’ll be responsible for driving revenue, identifying new business opportunities, and ensuring our customers receive the outstanding service and parts they rely on.

WHAT YOU WILL DO:

• Own and manage a defined regional sales territory, building strong relationships with independent operators, major fleets, and local authorities.
• Drive growth in parts sales, margin, and market share by delivering against clear regional targets.
• Proactively identify, pursue, and convert new business opportunities within the aftermarket sector.
• Oversee accurate order book management to ensure timely and efficient customer service.
• Apply commercial and pricing strategies to maximise profitability across your accounts.
• Work cross-functionally with supply chain, customer service, engineering, and finance teams to deliver seamless customer support.
• Support aged debt recovery where needed, ensuring commercial terms are upheld.
• Champion the Alexander Dennis brand at industry events, trade shows, and customer meetings.
• Act as the voice of the customer internally, sharing insights to shape product and service improvements.
• Provide regular reporting on sales performance, pipeline activity, and regional market dynamics.

WHAT YOU NEED TO BE SUCCESSFUL:

• Proven experience in commercial sales, ideally within the commercial vehicle or bus aftermarket sector
• In-depth knowledge of aftermarket requirements for buses and coaches
• Strong commercial acumen with a track record of meeting or exceeding sales and profit targets
• Confident and effective communicator, able to build relationships from workshop floor to executive level
• Comfortable managing a regional territory independently, with excellent prioritisation and time management skills
• Logical, hands-on problem solver with a proactive, customer-first mindset
• Proficient in using CRM and ERP systems to manage accounts and pipeline activity
• Full UK driving licence and willingness to travel across your assigned region

WHY JOIN OUR TEAM:

• Generous salary package – we reward our people at the level they deserve.
• A 37-hour working week, with flexible working options, giving you that much needed work/life balance.
• Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.
• Annual leave entitlement which increases with tenure.
• Pension scheme to help you save for the future.
• Access to our Employee Assistance Programme which offers practical, impartial support on issues impacting your life.
• Cycle to work scheme.

OUR WHY:

We move people. The world's most precious cargo.

We are driven by our purpose: we move people. Our vision is to lead the evolution of sustainable on-road mass transportation and mobility and our mission is to design, deliver, and support market-leading bus and motor coach solutions that are safe, accessible, efficient, and reliable.

NEXT STEPS:

If this sounds like you, and you’re interested in coming ‘aboard’, then we would love to hear from you. Please complete our online application form and attach your CV!

We care deeply about being inclusive and we encourage applications from people with diverse backgrounds and experiences.

If you are an internal applicant, you have a responsibility to inform your current line/department manager and local human resources representative before applying for the role.

Due to the volume of vacancies and applications, we would prefer that you submit your application online. If however, you require an alternative method of applying, please give us call on [phone] or send an email to [e-mail]

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