Regional Sales Manager

COREcruitment; England; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading company in the beer industry is looking for a Regional Sales Manager for Suffolk & Norfolk with a passion for Cask and strong experience in the On Trade sector. The role offers autonomy, career progression, and competitive salary, as part of an innovative and growing brand.

Benefits

Competitive salary with bonus potential

Career progression opportunities

Autonomy in a key growth region

Qualifications

• Minimum of 2 years' experience in sales within the On-Trade sector, ideally in the drinks industry.
• Strong contacts within IFT and multiples.
• Self-motivated and passionate about low & no alcohol movement.

Responsibilities

• Develop and execute strategic sales plans to increase distribution in the On-Trade sector.
• Identify and secure new accounts, expanding into untapped venues.
• Track sales performance and provide updates to senior management.

Skills

Sales

Negotiation

Communication

Relationship Building

Job description

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Regional Sales Manager, National Beer Portfolio, Suffolk & Norfolk, Up to £45,000

I am excited to be working with this BEER company with an exciting range of products from Cask through to Lager. This business has acquired a number of strong brands and are going through exceptional growth across the portfolio in the On Trade.

We are on the look out for a Regional Sales Manager who can grow the brands further across Suffolk and Norfolk. This role will focus on commerciality in the On Trade, along with winning and securing new business across IFT and Multiples. The ideal Regional Sales Manager will have a proven track record in winning new business and be innately passionate about Cask!

What they offer:

• A competitive salary with bonus potential
• Opportunity to be part of a fast-growing and innovative brand
• Autonomy and ownership of a key region in our growth strategy
• Career progression in a dynamic, mission-driven company

Regional Sales Manager Key Responsibilities:

• Develop and execute a strategic sales plan to increase distribution and grow sales volume in the On-Trade sector.
• Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
• Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
• Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
• Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
• Track sales performance and provide regular updates, insights, and recommendations to senior management.

The ideal Regional Sales Manager candidate:

• Proven track record in sales, with a minimum of 2 years’ experience in the On-Trade, ideally within the drinks industry.
• Strong contacts within the IFT and multiples in London.
• Self-motivated, results-oriented, and passionate about the growing low & no alcohol movement.
• Strong commercial acumen with the ability to negotiate deals and win new business.
• Excellent verbal and written communication skills, with the ability to influence key decision-makers.