Regional Sales Manager

Brakes; Dundee; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading foodservice supplier is seeking a Regional Sales Manager for North Scotland to lead a Field Sales Team. The role focuses on achieving sales targets, developing business plans, and creating strong customer relationships. Candidates must have experience in sales leadership, preferably in the foodservice sector, and be proficient in using technology like Salesforce. The position offers a competitive salary, bonuses, and a company car, with opportunities for professional development.

Benefits

Company car or car allowance

Great benefits

Qualifications

• Experience leading a team of Field Sales Professionals, preferably in the foodservice industry.
• Proficiency with technology to improve customer service and performance.
• Customer focus and continuous improvement mindset.

Responsibilities

• Develop and implement the regional business plan.
• Lead and motivate Area Sales Managers to achieve targets.
• Create a customer-first culture and resolve issues proactively.

Skills

Leadership

Customer focus

Sales growth

Relationship building

Technology proficiency

Tools

Salesforce

Job description

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£Competitive, Bonuses, Company Car or car allowance + Great Benefits

Here at Brakes, we’ve got ambitious growth plans. If you want to be part of shaping the future of our independent business and leading a team at the forefront of foodservice trends, then we have a fantastic opportunity for a Regional Sales Manager for North Scotland.

Leading and inspiring a Regional Field Sales Team, you’ll support them to achieve and exceed sales, profit, and margin targets, retain our customers, and win new ones. You will also play a proactive role in devising, reviewing, and revising the overall Regional Business Plan.

Key Accountabilities

• Develop, implement, and own the regional business plan and budget to unlock profitable growth, enhance customer experience, and meet regional sales targets.
• Lead, direct, coach, and motivate six direct reports of Area Sales Managers to deliver sales and high team performance.
• Proactively partner with the Operations Manager and Depot, holding regular calls and profitability meetings to achieve shared KPIs.
• Create a customer-first culture, understanding key customer needs to improve experience, retain, and grow business.
• Resolve issues proactively with Operations to enhance customer experience, minimize disruptions, and identify growth opportunities.
• Lead the new business agenda via Business Development Managers and Area Sales Managers to achieve new business targets.
• Ensure talent management and engagement across the region.
• Meet with customers as needed to retain and grow business.
• Partner with internal stakeholders to establish win-win solutions for customers and the business.

You should have previous experience leading a team of Field Sales Professionals, driving growth through new and existing business, preferably in the foodservice industry. Customer focus, continuous improvement, and building strong internal relationships are essential. Proficiency with technology to improve customer service and performance is also important, with experience in Salesforce being advantageous.

In return, we offer a competitive salary, excellent bonus potential, a home-based contract, company car, holiday purchase options, and access to industry-leading development programs. You’ll have opportunities to progress into various commercial roles and develop your career further.

We’re committed to creating an inclusive workplace that values diversity. We want you to bring your whole self to work and help define our culture. #BelongAtBrakes.

Why Brakes? Our Purpose - Connecting the world to share food and care for one another.

With our commitment to ethical sourcing and sustainability, coupled with award-winning products, you will be supported by the strength of the Brakes business.

Additional Information

At Brakes, everyone is welcome. We focus on potential and unique talents, fostering a diverse and inclusive culture where everyone has a voice and opportunities. We are dedicated to ensuring everyone feels part of our business and supported throughout the recruitment process. If adjustments are needed, contact our resourcing team.

Brakes

As the UK’s largest foodservice supplier, we deliver high-quality fresh and frozen food daily from our nationwide network to pubs, restaurants, schools, and care facilities. Our 8,000-strong workforce is proud to be part of this vital service, and we are growing!