Regional Sales Manager

Hobsons Brewery & Co Ltd; Cleobury Mortimer; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Company EV provided

Job summary

Hobsons Brewery is seeking a Regional Sales Manager to drive growth across the On-Trade, especially in independent free trade. You will own your region, develop existing accounts and win new business while representing our brewery, heritage and values.

Reporting to the Sales Director, you’ll expand distribution, secure permanent listings for cask and keg, and build lasting partnerships with customers who share our passion for great beer. Training is provided.

Qualifications

• Experience in On-Trade sales, ideally within brewing, drinks or FMCG.
• Proven ability to win new business and grow existing accounts.
• Passion for beer, the drinks industry and customer relationships.
• Strong organisation, communication and commercial skills.
• Self-motivated and able to manage a region autonomously.

Responsibilities

• Grow existing business: develop accounts, increase sales and distribution.
• Win new customers: generate leads, secure listings, build a sales pipeline.
• Champion Hobsons: promote beers, heritage and values in the market.
• Drive performance: maintain CRM records, process orders, report monthly results.
• Work collaboratively: partner with sales, marketing, telesales and ops.

Skills

On-Trade sales

New business development

Relationship building

Customer growth

CRM & reporting

Tools

CRM systems

Job description

Hobsons Brewery | Regional / Field Based | Full-Time

Shropshire/Worcestershire/Herefordshire

Company Vehicle: Company EV provided

Join us and help grow great beer.

At Hobsons Brewery, we believe great beer is about more than what’s in the glass. Our values- People, Pints, Planet . underpin everything we do, from building lasting customer relationships to producing quality beer responsibly.

We’re looking for an enthusiastic, commercially driven Regional Sales Manager to help grow our business, strengthen customer relationships and introduce more people to our beers.

The Role

Reporting to the Sales Director, you’ll take ownership of your region, developing existing accounts and winning new business across the On-Trade, particularly within the independent free trade. You’ll increase distribution, secure permanent cask and keg line listings, and build long-term partnerships with customers who share our passion for great beer.

As an ambassador for Hobsons, you’ll represent our brewery, heritage and values in the marketplace, working closely with our sales, marketing, telesales and operational teams to deliver sustainable growth.

Key Responsibilities

• Grow existing business: Develop customer accounts, increase sales and distribution, and strengthen relationships with pubs, bars and independent retailers.
• Win new customers: Identify opportunities, generate leads, secure new listings and build a strong sales pipeline.
• Champion Hobsons: Promote our beers, heritage and values through customer visits, trade events, festivals and tastings.
• Drive performance: Maintain accurate CRM records, process orders, monitor sales activity and provide monthly performance reports.
• Work collaboratively: Partner with sales, marketing, telesales and operations to maximise opportunities and deliver excellent customer service.

About You

You’re a confident, relationship-focused sales professional who enjoys being out in the trade, spotting opportunities and turning conversations into results.

You’ll bring:

• Experience in On-Trade sales, ideally within brewing, drinks or FMCG.
• A proven ability to win new business and grow existing accounts.
• A passion for beer, the drinks industry and customer relationships.
• Strong organisation, communication and commercial skills.
• The self-motivation to manage your own region and work autonomously.
• Confidence using CRM systems and working collaboratively as part of a team.
• A genuine connection with our values of People, Pints, Planet.

Training will be provided for the right candidate.

Why Join Hobsons?

Join an established independent brewery at an exciting stage of its growth. You’ll have the autonomy to make a real difference, develop valuable customer partnerships and help shape the future of Hobsons Brewery across your region. A company electric vehicle (EV) is provided for the role.

Full-time, field-based role with occasional evening and weekend commitments.