Regional Sales Manager

Bestway Group; Bradford; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Pension

Life Assurance

Onsite parking

Job summary

Bestway Group in the United Kingdom is seeking a Regional Sales Manager to lead the sales team across the West Midlands and the North. You will develop and own regional sales plans, drive performance, and collaborate with marketing and operations to hit targets.

Ideal candidates will have field sales experience with geographically dispersed teams, a data-driven mindset, and strong communication. The role includes onsite parking and pension benefits.

Qualifications

• Comprehensive understanding of the foodservice wholesale market.
• Experience in field sales and managing a geographically spread team.
• Commercially driven and results oriented.
• Ability to work with data and drive data-led decision making in sales.

Responsibilities

• Develop and own regional sales plan, delivering targets and leading the sales managers.
• Ensure CRM data targets are met and data maintained to standard.
• Drive continuous improvement to enhance operational performance and customer experience.
• Partner with marketing to develop regional marketing plans supporting targets.
• Develop customer relationships and top 10 customer plans in the region.
• Identify opportunities to extend relationships with customers across the Foodservice leadership.
• Review regional performance and address service issues or opportunities for improvement.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Support Head of Sales Operations in developing sales tools, reporting frameworks and processes.
• Support onboarding, training, and development of sales teams.

Skills

Foodservice wholesale knowledge

Field sales management

Geographically dispersed teams

Data-driven decision making

Customer relationship management

Job description

We're looking for a Regional Sales Manager to lead the sales team within the West Midlands and the North of the UK. The role will be responsible for developing, activating and monitoring the sales plans for that geography, working in partnership with stakeholders.

About Bestway

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East

Responsibilities:

• Develop and own the geographical sales plan, creating clear plans for the delivery of targets and leading the sales managers.
• Ensure that compliance targets for the CRM are achieved and that data is maintained to the right standard.
• Drive continuous improvement initiatives to enhance operational performance and customer experience.
• In partnership with the marketing team, develop regional marketing plans that support the achievement of sales targets.
• Develop customer relationships, ensuring that relationship plans are in place for the top 10 customers in the region.
• Identify opportunities to extend relationships with the customer and work across the Foodservice leadership team to action this.
• Review operational performance within the geographic region and ensure that plans are in place to address service failures or opportunities to improve the service to the customer.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Take an active role in supporting the Head of Sales Operations in developing sales tools, reporting frameworks, and operational processes that improve sales execution.
• Support onboarding, training, and development of sales teams

The Ideal Candidate:

• Comprehensive understanding and experience of the foodservice wholesale market
• Experience in field sales and managing a geographically spread team
• Commercially driven and results orientated
• Ability to work with data and drive data-led decision making in sales
• Puts the customer first across all activity
• Excellent communication, and impact and influence capabilities
• Pension
• Life Assurance
• Onsite parking

Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.