Regional Sales Manager

SeeMeHired; Birtley Green; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading building products company is seeking a Regional Sales Manager to drive sales and secure orders. The role involves developing relationships with key customer groups and managing the sales cycle. Ideal candidates will have B2B sales experience, strong CRM skills, and excellent communication abilities, along with a competitive salary and benefits including commission opportunities and health care plans.

Benefits

Competitive salary and uncapped commission

Company Car or Car Allowance

31 days of holidays with purchase option

Health Care Plan

5% employer pension contributions

Life assurance at twice your salary

Company Sick Pay

Qualifications

• Proven experience in B2B sales, ideally within construction or building products.
• Strong CRM proficiency and data management skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Familiarity with merchant networks and construction site environments is a plus.
• Willingness to travel and stay overnight occasionally.

Responsibilities

• Identify and target groundworkers and contractors for new business.
• Build and maintain relationships with clients as a trusted advisor.
• Manage the full sales cycle from lead qualification to closing.
• Monitor project timelines and collaborate with internal teams.

Skills

B2B sales experience

CRM proficiency

Communication skills

Negotiation skills

Relationship-building

Job description

Overview

The Regional Sales Manager is responsible for securing orders for AG Paving & Building Products by engaging and influencing key customer groups, including groundworkers, Tier 1 contractors, housebuilders, civil/builders' merchants and AG approved stockists. This role works in close collaboration with the Regional Specification Manager to convert both AG and competitor specifications into confirmed orders. The postholder will be accountable for achieving and exceeding regional sales and profitability targets.

Responsibilities

• Proactively identify and target groundworkers, contractors, housebuilders to generate new business opportunities.
• Target underperforming and non-trading accounts to unlock new opportunities.
• Drive core product sales initiatives to maximise team revenue.
• Convert non-stocking customers (e.g. buying group members, independents, specialist merchants).
• Develop landscaper/customer targets in collaboration with merchant stockists.
• Build and maintain strong, long-term relationships with clients as a trusted advisor.
• Act as the primary post-sales contact, ensuring clear communication and ongoing support.
• Conduct regular site visits to ensure service delivery meets expectations.
• Strengthen account performance and develop strategic relationships with key decision-makers.
• Manage the full sales cycle: lead qualification, needs analysis, proposal, negotiation, and closing.
• Plan and track weekly customer-facing activities in CRM, aligned with agreed targets.
• Maintain complete and accurate CRM data to support project conversion and forecasting.
• Monitor project timelines and collaborate with specification colleagues to influence outcomes.
• Work closely with internal teams (sales, credit control, despatch) to ensure exceptional customer service.
• Provide accurate demand forecasts and customer updates to support operational planning.
• Promote AG as the supplier of choice and positively influence customer perceptions.
• Leverage LinkedIn to identify prospects and enhance brand visibility.
• Represent AG professionally and uphold company values at all times.
• Support sales planning, forecasting, and performance analysis to drive continuous improvement.
• Perform additional duties as required, aligned with skills and capabilities.

Qualifications

• Proven experience in B2B sales, ideally within construction or building products.
• Strong CRM proficiency and data management skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Familiarity with merchant networks and construction site environments is a plus.
• Strategic thinker with a positive, persistent outlook.
• Willingness to travel and stay overnight occasionally.

About AG Paving and Building Products

AG Paving and Building Products is a renowned designer, developer, manufacturer and distributor of best in class walling, paving and facing brick for the commercial and domestic markets across the UK and Ireland. We sell through Builders Merchants in Britain, and through our own outlets and selected retail partners in Northern Ireland and the Republic of Ireland. We provide opportunities for our team to build careers and emphasise wellbeing and development. Our benefits include tailored development plans and mentoring to help team members flourish.

What you’ll get

• A competitive salary and OTE uncapped commission
• Company Car or Car Allowance
• 31 days of holidays with option to purchase up to 5 additional days (and potential to earn more based on length of service)
• Health Care Plan
• 5% employer pension contributions with option for salary pension exchange
• Life assurance at twice your salary
• Company Sick Pay