Regional Sales Engineer

WR Engineering; Liverpool City Region; On-site; GBP 45,000 - 50,000; Full time

Job summary

A leading distributor of automation products is seeking a Regional Sales Engineer for the North-West territory. In this role, you will be responsible for managing customer relationships, analyzing client needs, and delivering tailored automation solutions. The ideal candidate will possess extensive B2B sales experience and a solid understanding of automation technologies, with a commitment to providing exceptional customer service and achieving sales targets.

Benefits

Company bonus

Company car, laptop & phone

Ongoing training and career development

Qualifications

• Proven external sales experience in a B2B technical or industrial environment.
• In-depth knowledge of automation products including PLCs, drives, and control systems.
• Strong communication, negotiation, and presentation skills.

Responsibilities

• Develop and maintain strong relationships with new and existing clients.
• Identify customer needs and recommend suitable automation products and solutions.
• Meet and exceed sales targets within the assigned territory.

Skills

Communication

Negotiation

Presentation

Tools

CRM

Job description

Regional Sales Engineer - Automation Products - North-West

Regional Sales Engineer required to join a well established distributor of automation products and instrumentation.

As our Regional Sales Engineer, you will be responsible for managing and developing new and existing customer relationships across key industrial hubs including Runcorn, Warrington, Widnes, Chester, Wrexham, and Liverpool. Your primary goal will be to identify sales opportunities, provide expert technical advice, and deliver tailored automation solutions.

The Package:

• Salary circa 45-50k

• Company bonus

• Company car, laptop & phone

• Ongoing training and career development

The Role:

• Develop and maintain strong relationships with new and existing clients

• Identify customer needs and recommend suitable automation products and solutions

• Meet and exceed sales targets within the assigned territory

• Prepare and deliver product presentations and technical demonstrations

• Collaborate with internal technical and product teams to ensure customer satisfaction

• Maintain accurate records in CRM and provide regular sales reports

Requirements:

• Proven external sales experience in a B2B technical or industrial environment

• In-depth knowledge of automation products, including PLCs, sensors, drives, and control systems, machine vision, instrumentation or similar.

• Strong communication, negotiation, and presentation skills

• Full UK driving licence

WR Engineering are the recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent and contract jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy.