Regional Planning Director

GROUPM; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading media company in the UK is seeking a talented Media Planning Director to craft communications plans and develop media strategies for clients in the entertainment sector. The ideal candidate will have a strong background in media planning, a passion for data-driven insights, and excellent communication skills. This role offers competitive benefits and a hybrid work model, emphasizing collaboration and creativity.

Benefits

Competitive medical benefits

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• Experienced media professional with an advanced understanding of media channels.
• Ability to translate data and insights into compelling narratives.
• Strong grasp of purchase journey thinking and planning across client work.

Responsibilities

• Develop media planning strategies and communications plans for clients.
• Collaborate across teams to align on goals and audience definitions.
• Create clear, compelling narratives based on data-driven insights.

Skills

Media planning strategies

Consumer insights translation

Verbal communication

Written communication

Understanding of media channels

Job description

Overview

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About OpenDoor: A Leading WPP Media Brand

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. The OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

Role Summary and Impact

We are seeking a talented and driven Media Planning Director to join our dynamic OpenDoor Strategy & Planning team. In this role, you will play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving entertainment landscape. You will be the voice of the consumer, translating insights into actionable strategies that drive business growth. You will be responsible for developing comprehensive customer journeys, uncovering compelling brand narratives, and building the blueprint for effective media plan development.

Core Values

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities

• Develop and deliver media planning strategies and communications plans for clients in the entertainment sector.

• Translate consumer insights into actionable media strategies and customer journeys.

• Collaborate across OpenDoor and client teams to align on goals, audience definitions, and measurement.

• Build narratives and deliverables that articulate opportunities, rationale, and expected outcomes for campaigns.

• Lead with a data- and insights-driven approach, simplifying complex information into clear, compelling written materials.

Qualifications

• Experienced media professional with advanced understanding of media channels, channel ecosystems and planning best practices.
• Strong grasp of Purchase Journey thinking and planning across client work; proficient with internal and external tools to understand the consumer, the client’s business, and opportunities.
• Knowledge of the media market landscape (across EU), trends, and ability to build media owner relationships.
• Deep understanding of consumer behavior within media, particularly channels relevant to entertainment marketing.
• Ability to translate data and insights into clear, compelling written narratives.
• Excellent written and verbal communication skills with the ability to influence decisions.
• Passion for innovation and challenging the status quo with a positive, constructive approach.
• Deep knowledge of both digital and traditional media channels and how to deploy them across campaigns.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. We offer opportunities to grow within global networks, employee resource groups, and regular in-office events. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs and has equal opportunities to progress.

We foster creativity, collaboration, and connection with a hybrid work model (office around four days a week). If accommodations or flexibility are needed, please discuss with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location. Please read our Privacy Notice for more information on how we process the information you provide: https://www.wppmedia.com/pages/privacy-policy