Regional Marketing Project Manager (Europe) - Next Generation 2years Fixed Term

Imperial Brands PLC; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Imperial Brands PLC seeks a Regional Marketing Project Manager (2-year fixed term) in London. This pivotal role focuses on executing impactful marketing strategies for the Vapour portfolio across Europe, influencing brand growth. Candidates should demonstrate strong marketing expertise, project management capabilities, and the ability to collaborate effectively across multiple teams.

Benefits

Comprehensive compensation package

Bonus scheme

Opportunities for growth and learning

Qualifications

• Proven track record in marketing within FMCG.
• Experience in managing complex projects.
• Strong skills in stakeholder management.

Responsibilities

• Drive strategic initiatives for EVP across Europe.
• Ensure alignment and consolidate market insights.
• Manage project governance and compliance.

Skills

Marketing Expertise

Project Management

Stakeholder Management

Innovation Leadership

Commercial Acumen

Collaboration

Job description

Regional Marketing Project Manager (Europe) - Next Generation 2years Fixed Term, London

Client:

Imperial Brands PLC

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

7f978770c17c

Job Views:

4

Posted:

29.06.2025

Expiry Date:

13.08.2025

Job Description:

The Role

Looking to drive significant change and shape the future of a rapidly evolving industry?

At Imperial Brands, we're on a journey of transformation, and our Next Generation Products (NGP) are at the heart of our ambitious future. As a Regional Marketing Project Manager NGP (Europe), you'll be instrumental in developing and executing high-impact marketing strategies for our evolving Vapour portfolio (EVP) across the European region. This is a pivotal role where your expertise will directly influence brand growth, portfolio expansion, and go-to-market excellence in a dynamic, opportunity-rich category.

You'll operate at the intersection of strategy and execution, collaborating closely with Cluster Marketing teams, the NGP Category group, and senior stakeholders. Your ability to foster alignment, champion best practices, and drive performance management will be key to your success in this high-visibility position. Join our inclusive, innovative global FMCG business – supported by 25,000 employees – and make your mark on our evolving NGP strategy.

Principle Accountabilities

• Lead Strategic Initiatives: Drive the timely and effective delivery of key strategic initiatives and innovation rollouts for our EVP across Europe.
• Facilitate Regional Alignment: Serve as the primary point of contact for Cluster NGP Heads and Regional Category teams, ensuring strategic alignment and consolidating critical market insights.
• Develop & Execute Strategy: Support the development and execution of impactful brand, portfolio, and activation strategies, directly contributing to our EVP priorities.
• Ensure Project Governance: Manage robust project governance, documentation, and compliance, including oversight of the I2L process and thorough business case evaluations.
• Drive Performance & Mitigate Risk: Proactively drive performance management and develop robust risk mitigation plans across all regional markets.
• Foster Collaboration: Coordinate regular cluster calls, provide clear stakeholder updates, and facilitate cross-functional forums to ensure consistent and aligned execution across the region.

Skills and Experience Required

• Proven Marketing Expertise: A strong track record in brand, portfolio, or activation roles within a fast-paced FMCG environment.
• Project Management Acumen: Demonstrated ability to manage complex, cross-functional projects from inception to successful consumer-focused outcomes.
• Influential Stakeholder Management: Exceptional skills in managing and influencing diverse stakeholders within complex matrix organisations.
• Innovation & Performance Leadership: Proven experience in leading innovation rollouts and effectively managing performance across multiple markets.
• Commercial Mindset: High level of commercial acumen, with a solid understanding of brand P&Ls and extensive experience in business case development.
• Adaptable & Collaborative: A highly collaborative, structured, and solutions-oriented approach, with the agility to adapt quickly to evolving market dynamics and business needs.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

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Created on 29/06/2025 by TN United Kingdom