Regional Marketing Manager - Vietnam

Zeal Group; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading FinTech organization based in London is looking for an experienced Marketing Manager to lead various marketing initiatives. Responsibilities include user acquisition management, social media engagement, influencer collaborations, and community building. The ideal candidate will have strong project management skills, familiarity with the Southeast Asian market, and be fluent in English and Vietnamese. This role requires both a large corporation mindset combined with the innovative spirit of a startup.

Qualifications

• Proven experience in user acquisition strategies to optimize ad spend.
• Experience in Southeast Asian market preferred.
• Ability to independently build and manage a marketing team.
• Systematic thinking combined with innovative startup mindset.

Responsibilities

• Develop and execute user acquisition strategies.
• Plan and implement social media marketing plans.
• Identify and collaborate with influencers.
• Build and manage the brand community.
• Responsible for content creation and event organization.

Skills

User acquisition management

Social media management

Influencer marketing

Community management

Content creation

Project management

Fluent in English

Fluent in Vietnamese

Job description

Zeal Group is an award-winning FinTech organisation offering a variety of products. Established in 2017, we have rapidly expanded to a team of over 700 employees globally

Our headquarters are in London and have offices spanning Europe, Asia, North and South Africa, the Middle East, South America and Cyprus is the home of our Technology Hub.

We are a product and people focused company who are passionate about growth, innovative technology, and collaboration

About the Role:

We are looking for an experienced and passionate Marketing Manager who can independently build and lead a team to complete multiple projects. This position will be mainly responsible for user acquisition, social media, influencer marketing, community management, content operations, and event operations. The ideal candidate should have the mindset of working in a large corporation combined with the entrepreneurial spirit of a startup, possess experience in the Southeast Asian market, and have strong English skills.

Requirements

Main Responsibilities:

1. User Acquisition Management:

• Develop and execute user acquisition strategies to optimize ad spend and drive user growth.
• Monitor and analyze acquisition data, adjusting strategies to improve FTD (First Time Deposit) and clients’ royalty.

2. Social Media Management:

• Plan and implement social media marketing plans to enhance brand awareness and user engagement.
• Maintain and expand the brand's presence on social media platforms (e.g., Facebook, Instagram, Youtube, Twitter).

3. Influencer Marketing:

• Identify and collaborate with influencers in the Southeast Asian region to develop partnership strategies and increase brand exposure.
• Monitor and evaluate the effectiveness of influencer collaborations to ensure marketing goals are met.

4. Community Management:

• Build and manage the brand community to increase user activity and loyalty.
• Plan and organize community events to enhance user engagement.

5. Content and Event Operations:

• Responsible for content creation and publication, ensuring high quality and relevance.
• Organize and execute online and offline events to boost brand influence.

What we look for in you:

• Team Building Ability: Able to independently build and manage an efficient marketing team.
• Project Management Experience: Proven experience in leading a team to independently complete projects.
• Experience in Southeast Asia: Familiarity with the Southeast Asian market; relevant work experience is preferred.
• Large Corporation Mindset + Startup Spirit: Possesses systematic thinking and methodologies from large enterprises, combined with the flexibility and innovation of a startup.
• English Proficiency: MUST be Fluent in English and Vietnamese capable of using it as a working language for communication and document writing.