Regional Marketing Manager TCL:43684

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Regional Marketing Manager TCL:43684, Warrington, Cheshire

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Client:

The Candidate Recruitment Agency

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Our client, a well-respected name in the property industry, is seeking a dynamic and experienced Regional Marketing Manager to drive their commercial marketing activities within a designated region. This pivotal role exists to strategically manage and execute all regional commercial marketing initiatives, directly supporting the Sales Director in achieving sales targets and implementing the overarching marketing strategy.

Key Responsibilities:

The Regional Marketing Manager will be instrumental in managing the day-to-day marketing operations and ensuring effective promotion of new and existing developments. Key areas of focus include:

• Marketing Activity Management: Planning and executing daily marketing tasks.
• Budget Management: Operating within the marketing budget set by the Sales Director.
• Competitor Analysis: Reviewing competitor advertising to inform strategic decisions.
• Briefing and Coordination: Preparing marketing briefs and managing approvals.
• Brand and Advertising Guidance: Advising sales on brand and advertising guidelines.
• Agency Liaison: Collaborating with external agencies (PR, marketing, advertising, media).
• Strategic Meetings: Attending advertising, PR, and sales strategy meetings.
• Promotional Activity Coordination: Leading marketing efforts for site openings and events.
• Media Relations: Managing press statements and media enquiries.
• Social Media Management: Collaborating on social media responses and schedules.
• Performance Reporting: Providing updates on marketing activities.
• Commercial Liaison: Monitoring budgets with the Commercial department.
• Property Portal Management: Overseeing content on property portals.
• Legal Compliance: Ensuring marketing materials adhere to regulations.
• Initiative Roll-out: Implementing group initiatives as directed.
• Digital Marketing: Managing e-campaigns and mail-shots.
• Visual Asset Management: Handling property photography assets.
• Website Content Management: Updating regional website content.
• New Development Launch Coordination: Managing online launches and content updates.
• CRM Marketing: Executing campaigns using CRM systems like Salesforce.
• Opportunity Identification: Exploring new marketing opportunities.
• Tracking and Campaign Setup: Using Infinity Tracking for campaigns.
• Charity and Sponsorship Liaison: Managing relationships with charities and sponsors.
• LAF Document Support: Assisting with Local Authority Framework documents.
• Analytics and Recommendations: Analyzing data to optimize media spend.
• Marketing Team Collaboration: Attending marketing meetings.
• Brand Consistency: Ensuring uniformity across platforms.
• Data Analysis and Strategy: Reviewing marketing data for strategy development.
• Integrated Campaign Support: Supporting sales with campaign ideas.

Key Skills, Knowledge & Behaviours:

The ideal candidate will possess:

• Excellent Communication Skills: Ability to produce and explain marketing information clearly.
• Strong Analytical Skills: Ability to analyze market research and data.
• Relationship Building Skills: Building networks with contacts and agencies.
• Commercial Awareness: Understanding market trends and research data.
• Creativity and Adaptability: Managing multiple demands effectively.
• CRM and Analytics Proficiency: Experience with Salesforce and Google Analytics.
• IT Proficiency: Skilled in Microsoft Office and Adobe Photoshop.
• Marketing Management Experience: Experience managing marketing activities in a fast-paced environment.
• Desirable Property Experience: Experience in housebuilding or construction sectors is a plus.
• Market Understanding: Knowledge of customer and market dynamics.
• Strategic Marketing Experience: Developing and implementing marketing strategies.
• Digital Media Analysis: Measuring digital campaign success.

Role Dimensions:

• Financial Acumen: Interpreting budgets and forecasts.
• Decision-Making Impact: Supporting sales targets and KPIs.
• Problem-Solving Abilities: Implementing creative solutions.
• Stakeholder Management: Building relationships internally and externally.

This is an excellent opportunity for a driven and results-oriented marketing professional to make a significant impact within a leading housebuilding organisation. If you possess the skills and experience outlined above, we encourage you to apply.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job search.