Regional Marketing Manager - EMEA

AI Startups UK; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Equity

Unlimited time off

Hybrid in-office 2 days/week

Learning budget

Home office budget

Enhanced parental leave

Life insurance & healthcare (BUPA)

Pension contributions

Job summary

AI Startups UK is seeking a Regional Marketing Manager, EMEA, to act as the voice of marketing in the region. You will partner with regional sales, execute localized activation plans and tailor content for local relevance, feeding market insights back to the business.

You will own the regional budget, run local events, sponsorships and co-marketing, and ensure strong alignment with the EMEA sales team and global marketing. English proficiency is essential, with additional languages a plus.

Qualifications

• Minimum 3 years of B2B SaaS marketing in a fast-growth scale‑up.
• Experience in EMEA markets with events, sponsorships and localization.
• Proven ability to collaborate with global marketing and regional sales teams.
• Strong written and verbal communication; highly organized and multitasking.
• Metrics-driven with budget management, ROI tracking and insights.
• Experience managing external agencies, venues and partners.
• Self-starter and regional marketing owner; comfortable in a matrix setup.
• English proficiency; additional European languages are a plus.
• Familiarity with the EMEA marketing environment and local nuances.

Responsibilities

• Translate global campaigns into regionally relevant programs and activate content locally.
• Plan and execute regional marketing activities including events, webinars and partnerships.
• Own the EMEA budget, track spend, ROI and performance metrics.
• Bridge the global marketing team with the EMEA sales organization for alignment.
• Monitor market trends and competitive landscape to inform global strategy.
• Develop regional marketing plans with clear goals, timelines and KPIs.
• Manage regional vendors and agencies, including translations and localization.
• Ensure brand governance across regional initiatives per global guidelines.
• Report on pipeline contribution and marketing-influenced leads to leadership.

Skills

B2B SaaS marketing

EMEA markets

Event marketing

Collaboration

Budget & ROI

Vendor management

Communication

Localization/translation

English proficiency

Regional ownership

Job description

The Regional Marketing Manager, EMEA, serves as the voice of marketing in the EMEA region. You will partner closely with regional sales teams, execute localized activation plans and events, tailor content for regional relevance and feed key market and competitive insights back into the business. While our global marketing team builds campaigns, content, branding and paid programs, this role is all about accountability, orchestration, regional execution and local impact. You will own the regional marketing budget, track performance, optimize local programs and build strong alignment with the EMEA sales organization.

What you’ll do:

• Translate global marketing campaigns into regionally relevant programmes by localising content (including translation if needed), adapting messaging for market or regulatory differences and running regional activations.
• Plan, execute and own all regional marketing activities including local face‑to‑face events, sponsorships of industry conferences, regional webinars, co‑marketing partnerships and third‑party events.
• Own and manage the EMEA marketing budget by estimating costs, managing spend, tracking ROI and performance, reporting results and recommending ongoing optimisations.
• Act as the key liaison between the global marketing team and the EMEA sales organisation to ensure sales understand target markets, personas and campaign materials; gather feedback from sales; and ensure marketing‑to‑sales hand‑off is smooth and measurable.
• Monitor the regional competitive landscape and market trends to identify emerging opportunities, local nuances, and regulatory changes, feeding actionable insights back into the global marketing team to shape future strategy and content.
• Build and execute regional marketing plans aligned with global strategy by setting regional goals, defining timelines and metrics and adjusting based on local market conditions and performance.
• Manage regional vendors, partners and agencies by coordinating logistics for events, negotiating sponsorship deals, overseeing execution and managing translation and localisation services.
• Ensure brand consistency and governance across all regional initiatives by aligning every activity with global brand guidelines, messaging and marketing frameworks.
• Track, measure and communicate performance of all regional marketing initiatives by reporting on pipeline contribution, event ROI, marketing‑influenced leads and other key metrics to both regional sales leadership and the global marketing team.
• Develop and strengthen regional relationships and partnerships by identifying opportunities for co‑marketing with local ecosystems such as industry associations, influencers and channel or partner networks.

What we’re looking for:

• Minimum of three (3) years of B2B SaaS marketing experience in a fast‑growing scale‑up environment (ideally with exposure to regional/field marketing or regional campaign activation).
• Experience working in EMEA markets including event planning/execution, sponsorships, localisation/translation of marketing content.
• Experience in B2B SaaS event marketing, both owned events and third‑party industry events (speaking panels, trade shows, webinars) in an EMEA context.
• Proven ability to collaborate with global marketing/central teams and regional sales teams; comfort working in a matrixed organization.
• Excellent written and verbal communication skills; strong attention to detail; highly organised and able to manage multiple projects concurrently.
• Metrics‑driven mindset: ability to track budget, measure campaign performance (leads, pipeline, ROI), provide insights and optimisation recommendations.
• Experience managing external agencies/venues/partners: vendor negotiation, logistics management and coordination.
• Self‑starter, collaborative team player, comfortable as the regional marketing “owner” and regional go‑to person for marketing.
• Professional proficiency in English; other European languages are a plus.
• Familiarity with EMEA marketing environment: complexities, cultural/localisation considerations, local regulatory/industry nuances, regional media/partner ecosystem.
• (Bonus) Experience working with channel/partner marketing or co‑marketing programmes with local partners.

What’s in it for you?

• Equity participation in our innovative mission to combat financial crimeUnlimited Time Off Policy to promote work‑life balance and well‑being
• We embrace a hybrid approach that requires employees to be in the office for two days a week. We strongly believe that this approach fosters collaboration and enables the building of meaningful relationships
• Opportunities for collaboration and career development with smart, like‑minded professionals
• Annual learning budget to support professional growth
• A home office budget to support working from home
• Enhanced parental leave and childcare benefits
• Life insurance and medical coverage through BUPA, including pre‑existing conditions
• Pension contribution through The People’s Pension

About us:

Our mission is to empower every business to eliminate financial crime.

By harnessing AI, a unified platform, and an extensive partner ecosystem, we help customers turn compliance into a catalyst for growth, operational resilience, and enduring regulatory trust.

More than 3,000 enterprises across 75 countries rely on our end‑to‑end platform and the world’s most comprehensive financial crime risk intelligence. With full‑stack agentic automation, we help organizations automate up to 95% of KYC, AML, and sanctions reviews, cut onboarding times by 50%, reduce false positives by 70%, and handle 7x more work with the same staff.

ComplyAdvantage is headquartered in London and has global hubs in New York, Lisbon, Singapore, and Cluj‑Napoca. It is backed by Balderton Capital, Index Ventures, Ontario Teachers’ Pension Plan, Goldman Sachs, and Andreessen Horowitz. Learn more about compliance re‑engineered for the age of AI at complyadvantage.com.