Regional Marketing Manager (East Midlands)

Allison Homes; East Midlands; On-site; GBP 35,000 - 50,000; Full time

Job summary

Allison Homes is seeking a passionate Regional Marketing Manager for the East Midlands. This role involves leading marketing strategies across new housing developments, requiring strong B2C experience, data analysis skills, and the ability to work collaboratively in a growing team.

Benefits

Car allowance or scheme

Simply Health Cash Plan

Company pension

Discretionary bonus or commission scheme

Life assurance

House purchase discount scheme

Qualifications

• Strong B2C marketing experience or a formal marketing qualification.
• Previous experience in a residential property or construction marketing role.
• Experience working with CMS platforms and website best practices.

Responsibilities

• Lead and deliver marketing activity for all live and upcoming developments in the region.
• Monitor, measure, and continuously improve campaign performance.
• Track and manage the regional marketing budget, ensuring accurate spend and approvals.

Skills

B2C marketing

data analysis

communication

project management

Education

formal marketing qualification

Tools

Google Analytics

CMS platforms

e-marketing platforms

Job description

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Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Regional Marketing Manager

Are you a passionate property marketeer looking to make your mark in a fast-growing regional team?

Allison Homes is on an exciting growth journey — and now is the perfect time to join us. We’re looking for a talented and driven Regional Marketing Manager to lead the marketing function for our newly established East Midlands region, based at our brand new offices in Castle Donington.

This is a fantastic opportunity to shape and deliver the marketing strategy across a pipeline of brand new housing developments, as part of a supportive, ambitious team that’s building something special from the ground up.

At Allison Homes, we’re proud to be a forward thinking, award-winning housebuilder committed to delivering high-quality, affordable homes across the East of England, East Midlands, and South West. Trust, kindness, and teamwork are at the heart of everything we do — with a clear vision: “To Be Known As The Homebuilder You Can Trust.”

We’re growing fast — and now we’re looking for someone who’s ready to grow with us. If you’re creative, commercially savvy, and excited by the chance to build a brand and region from the inside out, we’d love to hear from you.

About the role

Are you a capable marketeer ready to take the reins and shape a regional marketing function?

As the Regional Marketing Manager for the East Midlands, you’ll play a key role in delivering strategic, site-specific marketing campaigns that support lead generation and sales performance across the region. Working in a fast-paced and collaborative environment, you’ll report to the Regional Sales and Marketing Director, while also working closely with the Group Marketing Department to ensure brand alignment and maximise marketing effectiveness.

This is a rare opportunity to join a growing company at a formative stage of regional expansion.

Location:
East Midlands Regional Office: 7 Boundary Court, Willow Farm Business Park, Castle Donington DE74 2UD

Job Type:
Full-time, Permanent

Key Responsibilities

• Lead and deliver marketing activity for all live and upcoming developments in the region
• Work closely with agency partners across PR, signage, social media, photography, media, digital, and advertising
• Manage the rollout of all new site launches including brochures, signage, marketing suites, and showhomes
• Develop and implement community engagement initiatives including sponsorships and charitable contributions
• Create and manage site-specific marketing plans using data insights and local market intelligence
• Monitor, measure, and continuously improve campaign performance
• Oversee website updates and drive digital performance in partnership with the Group Digital Coordinator
• Deliver and report on social, digital, and CRM campaigns as part of integrated activity
• Track and manage the regional marketing budget, ensuring accurate spend and approvals
• Proof and approve all marketing materials to ensure brand alignment and high quality
• Align regional activity with Group-wide strategies and brand guidelines
• Explore and implement new marketing initiatives to boost efficiency and effectiveness
• Build strong relationships with Sales, Technical, agency partners, and internal stakeholders
• Lead monthly marketing meetings and contribute to regional marketing calls and planning

What you will bring

• Strong B2C marketing experience or a formal marketing qualification
• Previous experience in a residential property or construction marketing role
• Ability to plan and execute integrated campaigns across digital and traditional channels
• Experience working with CMS platforms (e.g. WordPress) and website best practices
• Familiarity with Google Analytics and performance reporting
• Strong data analysis skills and the ability to turn insight into action
• Experience with e-marketing platforms (e.g. Spotler, Hubspot, Mailchimp)
• Proficiency with PowerPoint, Word, Excel, Google Docs, SharePoint, Canva
• Confident communicator and presenter with great interpersonal skills
• Excellent organisational and time management abilities
• Proactive and adaptable with a keen eye for detail
• A full driving licence and have use of own vehicle for business travel when required.

What you get in return

• Car allowance or scheme
• Positive and supportive work environment
• Simply Health Cash Plan
• Company pension
• Discretionary bonus or commission scheme
• Life assurance
• House purchase discount scheme on Allison Homes properties

Are you ready to embark on an exciting journey with Allison Homes? If this sounds like you, apply today by sending us your CV along with a covering email or letter to[emailprotected] by the closing date of 27th June 2025.

This job advert will close as soon as sufficient applications have been received, and therefore you should apply for this job as soon as possible.

Unfortunately, due to the high volume of applications that we receive, only successful candidates will be contacted.