Regional Marketing Manager

Planet Pharma; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading pharmaceutical company is looking for a dynamic Marketing Manager to drive marketing initiatives for its products. The ideal candidate will have extensive experience in healthcare marketing, a solid understanding of pharmaceutical regulations, and a passion for brand growth. Responsibilities include strategic planning, market analysis, and budget management, ensuring compliance with industry standards.

Qualifications

• 5+ years of experience in pharmaceutical or healthcare marketing.
• Strong knowledge of pharmaceutical industry regulations.
• Proficiency in digital marketing tools and CRM platforms.

Responsibilities

• Develop and implement comprehensive marketing strategies for therapeutic areas and products.
• Conduct market research and competitive analysis to identify trends.
• Design and execute multi-channel marketing campaigns.

Skills

Healthcare Marketing

Brand Management

Market Analysis

Digital Marketing Tools

Communication Skills

Education

Bachelor’s degree in Marketing, Business, or Life Sciences

MBA

Job description

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We are seeking a dynamic and strategic Marketing Manager to lead the development and execution of marketing initiatives for our pharmaceutical products. The ideal candidate will have a strong background in healthcare marketing, a deep understanding of pharmaceutical regulations, and a passion for driving brand growth and market share.

Key Responsibilities:

• Strategic Planning:
• Develop and implement comprehensive marketing strategies for assigned therapeutic areas and products.
• Market Analysis:
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Brand Management:
• Oversee the lifecycle of pharmaceutical brands, ensuring consistent messaging and positioning across all channels.
• Campaign Development:
• Design and execute multi-channel marketing campaigns (digital, print, events, etc.) to support product launches and ongoing promotion.
• Stakeholder Collaboration:
• Work closely with cross-functional teams including Sales, Medical Affairs, Regulatory, and R&D to align marketing strategies.
• Budget Management:
• Manage marketing budgets, ensuring optimal allocation of resources and ROI tracking.
• Compliance:
• Ensure all marketing activities comply with industry regulations, company policies, and ethical standards.
• Performance Metrics:
• Monitor and report on campaign performance, adjusting strategies based on data-driven insights.

Qualifications:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field (MBA preferred).
• 5+ years of experience in pharmaceutical or healthcare marketing.
• Strong knowledge of pharmaceutical industry regulations (e.g., FDA, EMA, ABPI).
• Proven track record in brand management and product launches.
• Excellent communication, analytical, and project management skills.
• Proficiency in digital marketing tools and CRM platforms.

Preferred Skills:

• Experience in a specific therapeutic area (e.g., oncology, cardiology, neurology).
• Familiarity with market access and pricing strategies.
• Ability to interpret clinical data and translate it into compelling marketing messages.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Pharmaceutical Manufacturing and Biotechnology Research

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