Regional Marketing Manager

The Orders of St John Care Trust; Oxford; Hybrid; GBP 42,000; Full time

Job summary

A leading care organization in the UK seeks a Regional Marketing Manager to enhance marketing strategies for their elderly care homes. The role focuses on increasing inquiries, coordinating marketing efforts, and collaborating with care home managers. Ideal candidates will have a degree, strong marketing experience, and a passion for elderly care. This position offers a competitive salary of £42,000 along with excellent benefits, including generous holidays and life assurance.

Benefits

25 days holiday plus bank holidays

Life Assurance

Company pension scheme

Employee Assistance Programme

Discounts via Blue Light Card

Qualifications

• Educated to degree level.
• Commercially focused with strong interpersonal skills.
• Self-motivated and target driven.
• Strong marketing background and interest in elderly care.

Responsibilities

• Increase inquiries and occupancy in homes.
• Develop targeted marketing plans.
• Enhance marketing and online profile of care homes.

Skills

Commercial focus

Strong interpersonal skills

Clear communication

Self-motivated

Target driven

Marketing experience

Interest in elderly care

Project coordination

Negotiation skills

Technology literate

Education

Educated to degree level

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Role: Regional Marketing Manager – South Division

Salary: £42,000.00

Location: Across OSJCT Gloucestershire and Wiltshire care homes.

About the role:

By working closely with the area operations team and care home managers across Gloucestershire and Wiltshire, you will provide support in ensuring that a high level of awareness and positive reputational profile with the local community and key health/social care stakeholders is achieved.

You will be focusing on existing care homes with the key objective being the increase in enquiries and occupancy in those homes as agreed with colleagues. You will review new client enquiry pipeline, local competitors and market trends to develop a targeted marketing plans to support each home. You will seek to continuously improve the local marketing, public relations and online profile of the home working closely with central communications and marketing colleagues to achieve successful outcomes that reflect each home’s individual unique selling points.

About you:

• Educated to degree level.•Commercially focused.•Strong interpersonal skills.•Clear, concise and impactful communication style.•Self-motivated and target driven; can organise and manage effectively own workload and priorities.•Strong marketing experience.•An interest in elderly people and their care.•Experience of coordinating projects, events or activities.•Proven negotiation and influencing skills to support positive change with colleagues in homes.•Microsoft Word, Excel, PowerPoint and technology literate.

About the benefits:

The Trust is a great place to work; we’ve been providing care for almost 1,000 years and we’re currently the second largest not-for-profit provider in the UK. Not-for-profit means that we reinvest every penny we make into our residents, colleagues and the care homes we live and work in. Therefore, we offer a great range of benefits, including a competitive salary, training and development. Here are some of the other benefits you’ll enjoy as a valued member of our team:

• 25 days holiday plus bank holidays
• Life Assurance
• Company pension scheme
• Access to our Employee Assistance Programme
• Blue Light Card offering you discounts on shopping, days out, restaurants and much more!

We reserve the right to close this vacancy before the stated closing date with no advance notice. We do encourage you to complete an application as soon as possible if interested.

#HO