Regional Marketing Manager

Arena Racing Company; Chepstow; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading leisure and entertainment company is seeking a Regional Marketing Manager to oversee marketing activities across the region. This role emphasizes sales growth through effective marketing strategies and engaging content creation. Ideal candidates have 4+ years of experience in marketing and strong communication skills. The position includes generous work perks and opportunities for development.

Benefits

Annual passes to attend 21 venues

Discounted food & ARC days out

Cycle to work scheme

Holiday allowance increasing to 28 days

Life assurance scheme

Discretionary annual bonus

Qualifications

• Minimum 4-years’ experience within a similar marketing role.
• Knowledge of the leisure sector or hospitality business preferred.
• Experience delivering a range of on and offline marketing collateral.

Responsibilities

• Execute the marketing strategy to maximise sales.
• Create engaging content for various platforms.
• Monitor customer feedback to improve brand perception.

Skills

Time management

Communication skills

Writing skills

Technology skills

Social media management

Creativity

Results-oriented

Education

Degree or equivalent experience

Marketing qualification

Tools

CRM platforms

CMS

Social media channels

Job description

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We are looking for a passionate and knowledgeable Regional Marketing Manager to join our Marketing team!

Please Note - This role will be based at either Chepstow Racecourse or Bath Racecourse with travel across the region.

About us… Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC? We embrace diversity, We develop our people, We care for our visitors, We think about our impact, We are proud of our sport

Work Perks of being a Regional Marketing Manager…

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes

And so much more…

About the role:

To successfully manage and co-ordinate all business marketing activities for the region to ensure that sales turnover targets are met or exceeded within the annual marketing budget through targeting both the corporate and consumer markets, to effectively deliver an integrated and successful marketing strategy.

Responsibilities of a Regional Marketing Manager…

• Execute the central and local marketing strategy, specifically for the region, that maximise sales across all raceday and non-raceday income lines
• Review and book media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
• Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
• Take ownership for optimising the region's websites in accordance with the SEO Manager’s direction, ensuring KPIs are achieved
• Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
• Ongoing content management of racecourse-specific social channels to drive engagement and conversion. Work closely with group social media manager to refine social strategy and optimize social channel engagement.
• Monitor and respond to customer feedback and look to actively improve brand perception online
• Support in-campaign and post-campaign analysis, preparing reports and supporting the implementation of optimisation initiatives to improve live activity.
• Develop strong internal relationships and proactively communicate the regional and central marketing plans and strategy.

The person we are looking for as a Regional Marketing Manager has…..

• Educated to degree level or equivalent level of experience, marketing qualification preferred.
• Minimum 4-years’ experience within a similar marketing role.
• Knowledge and understanding of the leisure sector or hospitality-based business is preferred, ideally in a B2C focused role
• Excellent time management/communication skills, with the ability to work under pressure.
• Excellent writing and technology skills, with a good understanding of modern marketing techniques and systems.
• Excellent communication skills and experience managing multiple stakeholders
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
• Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter), CRM platforms and CMS
• Creative and enthusiastic with a positive attitude
• Results orientated

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.