Regional Marketing Lead, UK

TN United Kingdom; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Regional Marketing Lead to spearhead innovative marketing strategies across the UK. This pivotal role involves overseeing all marketing activities, collaborating with cross-functional teams, and driving brand awareness and revenue growth. The ideal candidate will have a proven track record in leadership, a strong grasp of market dynamics, and the ability to execute successful marketing campaigns. Join a passionate team dedicated to protecting customers' brands and reputations while fostering a collaborative and creative work environment.

Qualifications

• Proven marketing experience in leadership roles.
• Strong understanding of regional market dynamics and customer behaviors.

Responsibilities

• Develop and implement regional marketing plans aligned with company goals.
• Manage and lead a regional marketing team, providing guidance and evaluations.

Skills

Marketing Strategy Development

Team Leadership

Data Analysis

CRM Proficiency

Project Management

Communication Skills

Creative Problem Solving

Tools

CRM Platforms

Analytics Tools

Job description

Regional Marketing Lead

The Regional Marketing Lead will play a crucial role in developing and executing marketing strategies to drive brand awareness, lead generation, and revenue growth across the UK. This individual will oversee all marketing activities within the region, collaborate with cross-functional teams, and ensure alignment with the company's overall marketing objectives.

Key accountabilities:

• Develop and implement regional marketing plans aligned with the company's overall goals.
• Identify target markets, customer segments, buyer journeys, personas, and channels within the region.
• Collaborate with the global marketing team to contribute local market insights, identify local channels, and adapt global campaigns to regional needs.
• Manage and lead a regional marketing team, providing guidance and performance evaluations.
• Plan and execute integrated marketing campaigns across various channels, collaborating with teams across marketing, communications, and Govt Affairs/Analyst Relations.
• Monitor regional market trends, competition, and customer preferences to inform strategies.
• Work closely with sales teams for effective communication and lead handoff.
• Analyze campaign performance data to inform decisions and optimizations.
• Manage the regional marketing budget and allocate resources effectively.
• Collaborate with external agencies and partners to enhance marketing initiatives.
• Act as the regional brand ambassador, ensuring consistent messaging.
• Stay updated on industry trends and drive marketing innovation.

Functional and technical skills:

• Proven marketing experience in leadership roles.
• Strong understanding of regional market dynamics and customer behaviors.
• Successful track record in developing and executing marketing campaigns.
• Proficiency with marketing tools, including CRM and analytics platforms.
• Excellent leadership and team management skills.
• Data-driven decision-making skills.
• Strong communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Proven project management skills.
• Adaptability to changing market conditions.

Behaviors:

• Confident and approachable.
• Kind, creative, and collaborative.
• Self-motivated and driven.
• Effective written and verbal communication skills.

About NCC Group

The NCC Group has over 2,200 members worldwide, providing trusted advisory services to 15,000 customers. Born in the UK, with offices across North America, Canada, Europe, Asia-Pacific, and the UAE.

We are passionate about helping our customers protect their brands, value, and reputation against evolving threats. We invest in our people and our business to fuel this passion.