Regional Manager

TipTopJob; Norwich; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Car allowance

Performance bonuses

Career development

Job summary

TipTopJob is recruiting for a Regional Manager to lead on-trade sales for an established drinks brand across East Anglia. This role offers up to £50k salary plus a car allowance and performance-based bonuses.

You will win and manage key accounts, develop growth plans, work with marketing on activations and build long-term relationships with buyers and distributors to maximise brand performance. Candidates should have proven on-trade experience in spirits or FMCG, strong account management and

Qualifications

• Proven on-trade sales experience in spirits, drinks or FMCG.
• Strong account management and negotiation skills.
• Ability to lead trade marketing initiatives and activations.

Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales in wholesalers, independent free trade and MPOs.
• Develop and execute a strategic growth plan identifying new opportunities.
• Collaborate with marketing to deliver activations and strong POS presence.
• Build long-term relationships with buyers, distributors and retail decision-makers.
• Negotiate terms, promotions and trade agreements to drive revenue and profitability.
• Monitor market trends and sales performance to refine strategies.

Skills

Sales leadership

On-trade sales

Account management

Negotiation

Brand activation

Job description

Regional Manager : Established Drinks Business : East Anglia : Up to A GBP 50k plus Car Allowance

My client is a forward:thinking and long:established drinks brand that is growing across both the on and off trade. This award:winning business has several fantastic products in their portfolio and a long:standing appreciation across the trade.

What This Business Offers

• A competitive salary and performance:based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

The Regional Manager Responsibilities

• Win and manage key on:trade accounts, securing listings and driving sales in wholesalers, independent free trade and MPOs
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing existing partnerships.
• Collaborate with marketing teams to deliver best:in:class activations, ensuring strong brand presence at point:of:sale.
• Build long:term relationships with key buyers, distributors, and retail decision:makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity, and sales performance to refine strategies and identify areas for growth

The Ideal Regional Manager Candidate

• Proven track record in On:Trade sales within the spirits, drinks, or FMCG industry.
• Strong understanding of independent free trade sales, multiple groups and key East Anglian venues.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.