Regional GTM Specialist

TCL; Slough; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Regional Go-To-Market Specialist to enhance brand representation and optimize in-store execution for their innovative TV and audio products. This vital role involves acting as a liaison with retail partners, ensuring product visibility, and delivering engaging training sessions to elevate staff knowledge. The ideal candidate will possess strong communication skills and a solid understanding of consumer electronics, while being flexible to travel frequently. Join a dynamic team dedicated to driving retail performance and making a significant impact in the market.

Qualifications

• Experience in merchandise or retail operations, ideally in consumer electronics.
• Solid understanding of TV and audio products with clear technical explanation.

Responsibilities

• Monitor display performance of TCL products in retail stores.
• Deliver product training sessions for in-store staff.

Skills

Interpersonal Skills

Communication Skills

Presentation Skills

Analytical Skills

Education

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

3 days ago Be among the first 25 applicants

The Regional Go-To-Market (GTM) Specialist is responsible for optimizing in-store

execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic

Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this

role involves product training, POSM (Point of Sales Materials) maintenance, sales support,

and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a

crucial part in driving offline retail performance and enhancing TCL's presence across the

region.

Key Responsibilities

• Monitor and ensure optimal display performance of TCL TVs and related products

across partner retail stores, mainly in the Great London area.

• Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a

strong and consistent brand and product image for customers.

• Deliver engaging and informative product training sessions for in-store staff to

enhance product knowledge and selling capabilities.

• Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are

fully operational and well-maintained.

• Oversee the placement, upkeep, and strategic alignment of POSM materials in

accordance with TCL brand standards to maximize visibility and impact.

• Support and, when necessary, organize in-store marketing activations to promote

TCL products and drive customer engagement.

• Provide regular, detailed reports on display conditions, POSM execution, store visits,

and sales initiatives.

• Collaborate with Currys’ merchandising teams to gather insights and support

improved in-store execution.

• Assist the GTM Manager with administrative tasks and merchandise preparation to

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.

• Experience in merchandise or retail operations, ideally in consumer electronics or

home appliances.

• Solid understanding of TV and audio products, with the ability to explain technical

features clearly.

• Excellent interpersonal, communication, and presentation skills.

Analytical capabilities to assess store performance and recommend improvement

actions.

• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools.

• Flexibility to travel frequently and work non-standard hours when required.

• Always feel comfortable for business travel

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Computers and Electronics Manufacturing

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