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Regional Field Marketing Specialist, Europe

Finastra

London

On-site

GBP 60,000

Full time

4 days ago

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Job summary

A leading company in financial services is seeking a Regional Field Marketing Specialist for Europe. The role focuses on generating qualified leads and executing strategic marketing initiatives. You will collaborate with sales and marketing teams to enhance customer engagement and drive results. The ideal candidate has extensive B2B marketing experience and strong analytical skills, along with fluency in English and French.

Qualifications

5+ years of experience in B2B marketing.
Familiarity with marketing automation platforms.
Fluency in English and French.

Responsibilities

Manage and execute the Field Marketing plan for Europe.
Generate qualified leads aligned with business plans.
Collaborate with marketing and sales teams for campaign optimization.

Skills

B2B Marketing

Lead Generation

Communication Skills

Negotiating Skills

Analytical Skills

Organizational Skills

Tech Savvy

Education

Degree in Marketing, Business, or Communications

Tools

Marketo

Salesforce

Regional Field Marketing Specialist, Europe

Join to apply for the Regional Field Marketing Specialist, Europe role at Finastra

Regional Field Marketing Specialist, Europe

Join to apply for the Regional Field Marketing Specialist, Europe role at Finastra

Working as part of the Europe regional team, your primary role will be to manage and execute on the Field Marketing plan for Europe and be a key interface to the sales and customer facing organisation. This role will report to the Global Head of Marketing for the Treasury and Capital Markets (TCM) Business Unit.

In your role as a Field Marketing Specialist, your primary objective will be to generate qualified leads in line with the Finastra TCM business plan. You will contribute to building the strategic plan, identifying and analyzing customer demand, building regional campaign programs and executing on the plan.

Purpose of Role

The primary objective is to generate qualified leads in line with the Finastra business plan. The remit of the role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan, building campaign programs and managing allocated budget.

Strategic Goals & Deliverables

Responsible for the development of qualified pipeline, driving Europe sales objectives for lead generation
Identify opportunities across Europe, for generating MQLs and SS2s, which have high probability of converting along the sales funnel to closed deals.
Raising the quality of marketing activities year on year, to ensure improved stats on customer engagement of marketing communications and campaigns, and year on year improvement on customer attendance at key events.

Accountabilities

Plan and execute a high quality, Europe wide, marketing plan for TCM
Deliver pipeline for Europe, aligned to target set for the region
Ensure high quality of leads within the pipeline, to create strong conversion rates to closed won deals
Responsible for directing Sales Development Reps detailing forthcoming campaigns, identify and provide suitable marketing materials to ensure clear communication to prospects via phone or email and monitor daily
Ensure continuous focus on lead follow up across marketing campaigns and events
Work with Business Development Managers to ensure accurate targeting of existing customers and prospects.
Collaborate and partner with core marketing teams on campaign concept, messaging, content, creative, promotion and optimisation to ensure effectiveness for your programs
Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in your region.
Engage Marketing and Sales colleagues, both pre- and post-events, to optimise results in terms of awareness, inquiries, and revenue.
Execute region-specific marketing programs that will ultimately drive demand and build the sales pipeline.
Build an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc, to deliver the regional campaign goals within the budget allocation.
Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales

Qualifications and Experience

5+ year’s experience in B2B Marketing in Field Marketing and Demand Generation
Excellent communication skills with both internal stakeholders, colleagues and peers, to influence and persuade for buy-in for involvement across campaigns
Familiar with marketing automation platform and CRM systems (Marketo and Salesforce)
Strong negotiating skills with external vendors to get the best deals and deliver high quality events within budget
Strong analytical skills to review performance and ensure targets are being met
Strong organisational skills to execute all elements of the plan to deadline
Keen eye for detail and focus on high quality
Results orientated
Tech savvy – able to work and understand purpose of various marketing tools and platforms
Degree in Marketing, Business or Communications or equivalent experience
Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred
Fluent in English and French, other European languages a bonus
Able to travel to Paris on a monthly basis, if candidate is based in the UK

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Financial Services and IT Services and IT Consulting

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