Regional Customer Marketing Manager, EMEA

Smartsheet; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Private medical

Dental

Pension

Stipend

Holiday allowance

Maternity leave

Paternity leave

Volunteer day

Job summary

Smartsheet is seeking a Regional Customer Marketing Manager to drive in-region customer marketing, advocacy and stories. You will partner with Field Marketing, Sales and Customer Success to land global programmes with regional nuance and measurable impact.

The role focuses on regional programmes like user groups, customer stories, speaker requests, and advisory boards, leveraging data and KPIs to prove ROI. London-based, hybrid eligible.

Qualifications

• 5 years in B2B SaaS marketing with customer marketing or advocacy experience.
• Proven track record running regional customer programmes with measurable impact.
• Self-starter who can drive projects with minimal guidance.
• Strong cross-functional operator with Sales, CS and senior stakeholders.
• Excellent storytelling instincts to shape customer narratives.
• Data-literate and KPI-driven with Salesforce and marketing automation skills.
• Experience with ABM, Community, or Lifecycle Marketing is a plus.
• Willingness to travel regionally 20–30% and work in the UK.

Responsibilities

• Act as the primary contact for all regional customer marketing activity.
• Localise and deliver central programmes in-region (user groups, stories, speaker requests).
• Build and maintain a pipeline of referenceable customers with Sales/CS.
• Identify and prepare regional customer speakers for events.
• Integrate lifecycle programmes to land in-region with high-touch CS.
• Tie events to commercial outcomes and report pipeline influence.
• Collaborate with ABM, Community, and Customer Advocacy peers.
• Ensure regional activity reinforces a single, consistent customer narrative.

Skills

B2B SaaS marketing

Customer marketing

Customer advocacy

Cross-functional collaboration

Storytelling

Data literacy

Tools

Salesforce

Marketing automation

Job description

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it's what we show up for every day.

Smartsheet is a tech company with a human story to tell - and our customers are the ones who tell it best. We're looking for a Regional Customer Marketing Manager to be the in-region engine of our Customer Marketing function, turning customer voice into expansion opportunities, retention, and proof. You'll be the single point of contact for all customer marketing activity in your region, partnering daily with Field Marketing, Sales, and Customer Success, and working hand-in-glove with the central Customer Marketing team to land global programmes - user groups, customer stories, speaker placements, Regional Advisory Boards - with regional nuance and measurable commercial impact.

The through-line for FY27 is our AI narrative: every story, every event, and every touchpoint should reinforce why Smartsheet is the right partner for our customers' AI journeys. Your job is to make that narrative tangible through customer voice and proof in your region.

You'll report to VP, Customer Marketing. This role is based at Smartsheet's corporate offices in London, UK (hybrid eligible).

You Will:

• Act as the primary point of contact for all regional customer marketing activity, partnering daily with Field Marketing, Sales leadership, and Customer Success Managers to surface opportunities and prioritise programmes.
• Localise and deliver central Customer Marketing programmes in-region, including in-person User Groups, the customer stories programme, speaker requests, and Regional Advisory Boards.
• Build and maintain a regional pipeline of referenceable customers and advocates in partnership with Sales and CS - feeding the central reference programmes and ensuring Sales and ABM can pull stories and references in real time.
• Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events.
• Plug into Customer Lifecycle & Retention programmes (onboarding journeys, feature adoption, renewal touchpoints, reactivation) to ensure scaled lifecycle plays land in-region alongside the high-touch work of CS.
• Tie every regional event and programme to commercial outcomes - expansion pipeline, exec champion activation, reference creation - rather than satisfaction scores alone. Report regularly on pipeline influenced, references created, and advocate participation.
• Collaborate with Community, ABM, and Customer Advocacy peers to ensure regional activity reinforces a single, consistent customer narrative.

You Have:

• 5 years in B2B SaaS marketing, with hands‑on experience in customer marketing, customer advocacy, or a closely related discipline.
• A proven track record running customer programmes in-region - user groups, advisory boards, customer story production, or executive engagement - with measurable commercial impact.
• A self‑starter who can drive projects from concept through completion with minimal guidance, balancing multiple programmes in a fast‑paced environment.
• A strong cross‑functional operator who builds trust quickly with Sales leaders, CSMs, and senior stakeholders, and is comfortable in a matrixed global team.
• Excellent storytelling instincts - you can spot a strong customer narrative, coach a customer through telling it, and shape it for the right audience (sales deck, keynote, analyst, press).
• Data‑literate and curious: comfortable defining KPIs, working in Salesforce and marketing automation tools, and reporting on pipeline influence, reference utilisation, and programme ROI.
• Experience working alongside ABM, Community, or Lifecycle Marketing functions is a plus.
• Willingness to travel in-region for customer events, summits, and RABs (typically 20-30%).
• Ability to work in the UK on an ongoing basis

Why this role matters

Customer Marketing is the engine of social proof at Smartsheet - and the regional role is where central strategy meets the customers, sellers, and CSMs who turn it into pipeline and retention. If you want to own a region, build deep customer relationships, and shape how Smartsheet's AI story is told through our customers' voices, this is the seat. We're revolutionaries - changing the way the world works is all in a day's work. Join us.

Perks & Benefits:

• Employer-paid Private Medical and Dental, additional cost for family members
• Monthly contributions toward your pension
• Monthly stipend to support your work and productivity
• 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
• 20 weeks fully paid Maternity Leave
• 12 weeks fully paid Paternity/Adoption Leave
• Personal paid Volunteer Da