Regional Business Manager - DACH

Maplewood Karate; St Albans; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Business Manager to lead growth in the DACH markets. This exciting opportunity involves managing distributor relationships, developing strategic plans, and driving sales in a fast-paced environment. You'll be part of a diverse team focused on expanding a well-known portfolio of brands internationally. If you're passionate about sales and have a strong background in FMCG, this role offers a chance to make a significant impact while enjoying a supportive and collaborative workplace. Join us in our mission to bring our brands to new heights in Germany, Austria, and Switzerland!

Benefits

Bonus

Company Car Allowance

Company Pension

Hybrid working

Holiday Purchase Scheme

Private Medical Insurance

Sharesave Scheme

Subsidised canteen

Employee discount platform

Modern office environment

Qualifications

• 5+ years of experience in Sales or Business Development in FMCG.
• Direct experience managing distributors and understanding the German market.

Responsibilities

• Drive business strategy in the DACH region and manage distributor relationships.
• Develop annual plans with customers and track progress against targets.

Skills

Sales Management

Account Management

Business Development

Data Analysis

Fluency in English and German

Financial Understanding

Tools

Excel

Job description

Company description:

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country. Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier Foods, we believe in inclusion, authenticity, and individuality. We aim to ensure all existing and potential colleagues are given equitable opportunities and are respected, valued, and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love, or what they believe in. Our culture is one where everyone is welcome.

Job description:

With a wide portfolio of brands and a presence in more than 95% of British households, Premier Foods is one of the top 3 ambient food suppliers in the UK with brands like Mr Kipling, Cadbury cakes, FUEL10K Granolas, Sharwood’s, and The Spice Tailor cooking sauces.

We’re on a mission to bring our brands to international markets. This story is one of high growth, interesting challenges, and an enormous opportunity ahead of us. It began with the creation of a small export team of less than 5 people. Fast forward 10 years, and our international team has now grown to a truly global organization of 60+ people and sales across 50+ countries, building brands across the globe for millions of international consumers. You can think about our international team as a big start-up (high growth & fast-moving environment, high level of ownership, and fast decision making) with the capabilities of a larger organization.

As our next Regional Business Manager (DACH), you'll be leading the charge in driving business growth in the region. You will be instrumental in delivering compelling plans and arguments to support our goals. Your remit will be to deliver sales spend and profit targets ensuring your numbers and forecasts align with company objectives. Due to international expansion, this is a newly created role and crucial to our success in the DACH markets.

The Role

Working with a team of dedicated professionals, you'll be driving the business strategy in the DACH cluster (Germany, Austria, and Switzerland) across both existing (World Food) and new categories (e.g., Breakfast). Your remit is to manage and grow existing in-market distributors and establish new relationships. You will be responsible for prioritizing opportunities amongst your markets, customers, and brands.

Your day-to-day activities will include developing joint annual plans with your customers, tracking progress against the plan, and ensuring pricing structures are implemented correctly and on time. Responsible for all systems, processes, and housekeeping related to your customers, you will contribute to the wider team success with input into the European strategy and execution.

Key Requirements

• Must have direct experience of managing distributors
• Strong understanding of the German market and must be fluent in both English and German
• Demonstrable 5Y+ experience in Sales /Account Management/ Business Development in branded FMCG businesses (will not consider outside of FMCG)
• Able to work independently (with support of the wider team and access to a best-in-class training program)
• Financial understanding including assessing value chains
• Numbers tracking on Excel
• At ease with sales data analysis and systems
• Ability to travel to Germany, Austria, and Switzerland on a monthly to bimonthly basis.

Desirable

• Experience of the Austrian and Swiss market

Our strength lies in the diversity of our team members’ previous experiences. For all our roles, we are open to candidates from several sales backgrounds and from exciting growth start-up businesses to highly sophisticated blue-chip FMCG organizations.

The Benefits and Perks...

• Bonus
• Company Car Allowance
• Company Pension
• Hybrid working
• Holiday Purchase Scheme
• Private Medical Insurance
• Sharesave Scheme
• Subsidised canteen on site
• The Hamper - our employee discount platform
• Comfortable, modern offices, designed with collaboration in mind and colleague well-being