Regional Business Development Manager - Midlands

Babington; Birmingham; On-site; GBP 38,000 - 40,000; Full time

Benefits offered by this job

Babington Engage

Bupa Healthcare - Cash plan

25 Days annual leave + Bank holidays

Annual leave purchase scheme

Employer Pension contribution

Disability Confident Employer

Guaranteed interview scheme

Job summary

Babington is seeking a driven Regional Business Development Manager to act as a key ambassador in the Midlands. This remote role requires regional travel, focusing on new business development, strategic partnerships, and expanding existing client relationships.

You will engage with organisations of all sizes, positioning apprenticeships as valuable solutions aligned to business objectives. The role suits a consultative sales professional who thrives on relationships and measurable results.

Qualifications

• > Proven experience in B2B and/or B2C sales, within training or apprenticeships.
• < Strong track record of achieving sales targets and winning new business.
• < Experience managing and growing client accounts.
• < Ability to engage and influence senior decision-makers.
• < Knowledge of sales methodologies such as SPIN or Challenger.
• < Commercial awareness and understanding of labour market trends.
• < Familiarity with apprenticeship funding and regulatory bodies (desirable).
• < Strong IT skills, including CRM systems and Microsoft Office.
• < Driving licence and willingness to travel within region.

Responsibilities

• > Identify and secure new business opportunities across SME and corporate markets.
• < Develop and execute regional engagement and sales plans to generate leads and apprenticeship opportunities.
• < Build and manage a strong pipeline to achieve and exceed revenue and start targets.
• < Deliver a consultative sales approach, tailoring apprenticeship solutions to client needs.
• < Demonstrate ROI and business impact of apprenticeship programmes.
• < Provide expert advice on apprenticeships, including funding and levy guidance.
• < Build and maintain strong client relationships at all levels, ensuring an excellent customer experience.
• < Collaborate with internal teams to ensure seamless onboarding and delivery.
• < Accurately manage CRM systems and complete required administrative processes.
• < Stay informed on market trends, funding changes, and industry developments.
• < Ensure compliance with data protection, safeguarding, and internal policies.

Skills

B2B/B2C sales

Sales targets

Account management

Influence senior decision-makers

SPIN/Challenger

Commercial awareness

Apprenticeship funding knowledge

CRM systems

Microsoft Office

Driving licence & travel

Tools

CRM systems

Microsoft Office

Job description

Our purpose is simple: to develop better futures-for individuals, organisations, and society. We support employers in addressing skills gaps, building talent pipelines, and improving performance through tailored apprenticeships, professional training, and workforce development solutions.

Driven by a commitment to quality, innovation, and inclusivity, Babington partners with businesses of all sizes to create impactful learning experiences that deliver real, measurable value

We are seeking a driven and commercially focused Regional Business Development Manager to act as a key ambassador for the organisation within your designated region.

Location: Remote based role with regional travel required (Midlands)

Salary: £38,000 - £40,000 base salary with uncapped bonus (OTE)

Hours: 37.5 a week - Monday to Friday

In this role, you will be responsible for driving regional growth through new business development, strategic partnerships, and the expansion of existing client relationships. You will engage with organisations of all sizes, positioning apprenticeships as a valuable and impactful solution aligned to their business objectives.

We are seeking a driven and commercially focused Regional Business Development Manager to act as a key ambassador for the organisation within your designated region.

In this role, you will be responsible for driving regional growth through new business development, strategic partnerships, and the expansion of existing client relationships. You will engage with organisations of all sizes, positioning apprenticeships as a valuable and impactful solution aligned to their business objectives.

This is an exciting opportunity for a consultative sales professional who thrives on building long-term relationships and delivering measurable results.

Key Responsibilities

• Identify and secure new business opportunities across SME and corporate markets
• Develop and execute regional engagement and sales plans to generate leads and apprenticeship opportunities
• Build and manage a strong pipeline to achieve and exceed revenue and start targets
• Deliver a consultative sales approach, tailoring apprenticeship solutions to client needs
• Demonstrate return on investment and business impact of apprenticeship programmes
• Provide expert advice on apprenticeships, including funding and levy guidance
• Build and maintain strong client relationships at all levels, ensuring an excellent customer experience
• Collaborate with internal teams to ensure seamless onboarding and delivery
• Accurately manage CRM systems and complete required administrative processes
• Stay informed on market trends, funding changes, and industry developments
• Ensure compliance with data protection, safeguarding, and internal policies

Experience And Knowledge

• Proven experience in B2B and/or B2C sales, within training or apprenticeships
• Strong track record of achieving sales targets and winning new business
• Experience managing and growing client accounts
• Ability to engage and influence senior decision-makers
• Knowledge of sales methodologies such as SPIN or Challenger
• Commercial awareness and understanding of labour market trends
• Familiarity with apprenticeship funding and regulatory bodies (desirable)
• Strong IT skills, including CRM systems and Microsoft Office
• Due to the nature of this role a driving licence and ability to travel in your specified region is required.

At Babington, we're passionate about developing better futures for our learners and our people, and our values run through everything we do:

Curious. Passionate. Brave. Determined. Caring.

We're proud to be an inclusive employer and welcome applications from diverse backgrounds. You'll join a supportive, ambitious team where your ideas are heard, your development matters, and your work makes a difference.

Babington Engage

Bupa Healthcare - Cash plan

25 Days annual leave plus Bank holidays

Additional annual leave purchase scheme

Employer Pension contribution

We're a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependent on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.