Regional Business Development Manager

SAGEPATHS GLOBAL EDUCATION PTE. LTD.; Glasgow; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading global education company seeks a passionate Regional Business Development Manager to enhance student recruitment across Greater China. The ideal candidate will have a strong background in business development within higher education, along with excellent communication skills and digital literacy. This role requires the ability to work in a multicultural environment and a readiness for occasional travel.

Qualifications

• Minimum 5 years of relevant experience in business development.
• Experience in a higher education or student recruitment setting preferred.
• Bilingual proficiency in English and Mandarin is advantageous.

Responsibilities

• Develop and manage relationships with external channel partners.
• Work with Marketing Lead for B2B and B2C marketing strategies.
• Liaise with admissions team for timely application processing.

Skills

Communication

Presentation

Lead Conversion

Analytical Thinking

Digital Literacy

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

CRM or OA platforms (e.g., Monday.com, Lark)

Google Workspace

Microsoft Office

Job description

Regional Business Development Manager

We are seeking a dynamic and driven Business Development Manager to lead the promotion and recruitment efforts of our partner institutions’ undergraduate and postgraduate programmes across Greater China. This role is ideal for individuals with a strong track record in student recruitment, business development, and a passion for guiding students towards the right educational path.

About the Role

The Business Development Manager will play a key role in growing our network of external recruitment partners, driving student enrolments, and supporting channel development activities across the region. This position requires a sales-driven mindset, strong service orientation, and the ability to build and maintain relationships with partners, students, and parents.

You will report directly to the Managing Partner (Chief Commercial Officer) and work closely with the Marketing, Admissions, and Regional Business teams to achieve strategic goals.

Key Responsibilities

1. Business Development

• Develop and manage relationships with external channel partners to drive student recruitment
• Represent partner institutions at education fairs, info sessions, and other outreach events
• Provide student and partner consultations to assess programme suitability and support enrolment
• Maintain accurate records and reporting via CRM tools

2. Marketing Collaboration

• Work with Marketing Lead to create B2B and B2C marketing strategies for lead generation and conversion
• Offer feedback from the field to refine campaign messaging and partner engagement strategies

3. Admissions Coordination

• Liaise with the admissions team to ensure timely application processing and a smooth enrolment experience
• Support high-quality service standards for all channel partners and prospective students

Note: This list is not exhaustive and responsibilities may evolve in line with business needs.

Candidate Profile

1. Skills & Attributes

• Excellent communication and presentation skills
• Confidence in engaging across seniority levels and multicultural environments
• Strong understanding of buyer behaviour and lead conversion processes
• Familiarity with CRM or OA platforms (e.g., Monday.com, Lark)
• Strong digital literacy across Google Workspace, Microsoft Office, and cloud-based platforms
• Analytical thinker with a solutions-oriented mindset
• Agility to adapt to changing priorities and a strong growth mindset
• B2B development experience with business communities, chambers of commerce, and industry groups

2. Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field
• Minimum 5 years of relevant experience, preferably in a higher education or student recruitment setting
• Experience working in or with the Greater China market preferred
• Bilingual proficiency in English and Mandarin is advantageous

Working Environment

This role operates in a fast-paced, multicultural environment requiring independence, initiative, and cross-border collaboration. Occasional business travel within the region will be required.

How to Apply

If you are passionate about international education and excited by the opportunity to drive student success and institutional growth, we invite you to apply with your updated CV and a cover letter outlining your relevant experience.