Regional B2B Sales Manager (East)

Return on Investment Ltd; United Kingdom; Remote; GBP 46,000 - 55,000; Full time

Job summary

A leading company in automotive sales consultancy is seeking a Regional B2B Sales Manager. The role involves enhancing B2B sales performance and customer engagement across retail networks. Candidates should have a strong background in automotive sales and the ability to build productive relationships. The position offers a competitive salary, extensive benefits, and opportunities for professional growth.

Benefits

Health and wellbeing allowance

Education bursaries

Birthday voucher

Company pension

Private medical insurance

Dental cover

22 days annual leave rising to 30

Subsidised car purchase schemes

Qualifications

• Strong track record in automotive sales.
• In-depth knowledge of the UK LCV sector.

Responsibilities

• Design and deliver targeted enablement programs for LCV Professional Centres.
• Evaluate sales performance across the retail network.

Skills

Communication

Interpersonal Skills

Sales Consultancy

Analytical Skills

Motivational Skills

Education

Formal qualifications in training

Tools

CRM platforms

Performance Management Tools

Job description

Regional B2B Sales Manager (East)

Job Type: Full-time
Salary: £46,000 + £1500 quarterly, eCOS car Scheme
Application Deadline: Open until Filled

Location: Regional Coverage East, you must live in one of the following UK postcodes:AL, CB, CM, CO, CV, DE, DN, IP, LE, LN, LU, MK, NG, NN, NR, OX, PE, S, SG

About Us

At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting-edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen. Join us and play a key role in shaping the future of automotive excellence.

The Role

As the Regional B2B Sales Manager, you will work in partnership with Light Commercial Vehicle (LCV) retail networks to enhance their business-to-business (B2B) sales performance and customer engagement. Representing Stellantis, you will provide strategic consultancy and training to retail teams, elevating their capability, confidence, and effectiveness in offering LCV solutions to business clients. The role also involves performance analysis, identifying areas for development, and delivering bespoke support aligned with Stellantis’ commercial objectives.

What are we looking for?

We’re seeking a driven, strategic professional with a strong track record in automotive sales. If you have the expertise to build productive relationships across retail environments and with manufacturer stakeholders, we’d love to hear from you.

Key Skills & Experience:

• In-depth knowledge of the UK LCV sector and the needs of business customers.
• Experience delivering consultancy, training, or enablement solutions within automotive retail.
• Outstanding communication, interpersonal, and presentation skills, paired with strong sales consultancy acumen.
• A proactive, motivational approach with the ability to energise and engage retail teams.
• Competence in analysing sales performance data to create actionable development plans.
• Full UK driving licence and flexibility to travel extensively.

Desirable:

• Background working with LCV brands or within a multi-brand automotive retail setting.
• Familiarity with CRM platforms and performance management tools.
• Formal qualifications in training, consultancy, or coaching.
• Strong leadership and stakeholder engagement capabilities.
• Ability to thrive in a dynamic, fast-moving commercial environment.

Key Responsibilities

Training & Consultancy

• Design and deliver targeted enablement programmes for LCV Professional Centres, focusing on product insight, B2B sales strategies, and customer interaction best practices.
• Provide tailored support to retail sales professionals, addressing individual capability gaps and enhancing performance with business clients.
• Facilitate interactive sessions and scenario-based workshops to promote consultative selling approaches.

Performance Development

• Evaluate sales performance across the retail network, identifying opportunities for commercial growth.
• Establish measurable development objectives and support retail teams in achieving them.
• Share insights and strategic recommendations with regional and head office stakeholders.

Product Expertise & Commercial Positioning

• Ensure retail staff have deep knowledge of Stellantis’ LCV offerings, including product features, benefits, and competitive positioning.
• Communicate relevant business incentives, finance packages, and aftersales solutions to optimise the B2B proposition.
• Share market intelligence and customer insights to support commercial planning.

Field Engagement & Retail Partnership Support

• Conduct regular in-person visits to Stellantis LCV retail partners, offering on-site guidance and support.
• Act as a trusted consultant to retail teams, identifying local growth opportunities and improving business customer engagement.
• Assist with preparation for client-facing activities, including presentations, tender responses, and vehicle demonstrations.

Reporting & Stakeholder Communication

• Deliver structured reports on retail performance and enablement outcomes to Stellantis stakeholders.
• Maintain ongoing communication with internal departments such as product, sales, and marketing.
• Provide feedback to Stellantis on network challenges, customer expectations, and emerging market trends to inform future strategy.

Why Join Us?

We understand how important it is to look after our employees so in return for the hard work, we offer amazing benefits including:

• a £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.
• access to education bursaries to learn new skills.
• a day off and a voucher to get yourself something nice on your birthday
• company pension
• healthcare plans including private medical insurance and dental cover
• 22 days annual leave rising to 30 with length of service
• subsidised car purchase schemes available

How to Apply?

If you’re ready to make an impact in automotive sales consultancy, apply today to become a Regional B2B Sales Manager at ROI.

We welcome applicants from all backgrounds and are committed to creating a diverse, inclusive workplace.