Regional Admissions Co-ordinator

HC One; Shrewsbury; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join HC-One as a Regional Admissions Coordinator, where your role will impact families' lives positively. In this key position, you'll drive occupancy across care homes, focusing on both private and public-funded residents, and ensure a supportive admission experience. Ideal candidates should have a background in sales, marketing, or social care, bringing strong interpersonal skills to engage effectively with the community.

Benefits

25 days annual leave

Award-winning learning and development

Access to GP online

Colleague discounts with over 1600 partners

Free Employee Assistance Programme

Qualifications

• At least one year of experience in sales, marketing, or social care management.
• Highly articulate and confident in building relationships.
• Strong communication skills, both written and verbal.

Responsibilities

• Implement local sales and marketing initiatives to grow occupancy.
• Support families from first contact through to admission.
• Organise and support events to position care homes as first-choice.

Skills

Organisation and time management

Accurate record keeping

Proficiency in Excel

Proficiency in Word

Proficiency in PowerPoint

Education

NVQ2, Diploma, or equivalent in Health & Social Care

Job description

Are you passionate about making a difference in people's lives while using your commercial and relationship-building skills? At HC-One, we're on a mission to be the first choice for families and residents seeking quality care - and we're looking for a dynamic Regional Admissions Co-ordinator to help us get there.

In this rewarding role, you'll be responsible for driving occupancy across a group of care homes, with a strong focus on private pay admissions and public-funded residents with third-party top-ups. You'll lead local engagement, build strong community links, and deliver a first-class admissions experience for families from initial enquiry through to move-in.

If you have a background in sales, marketing, hospitality or care, and are confident engaging with people from all walks of life, we'd love to hear from you.

Roles & Responsibilities

• Implement local sales and marketing initiatives to grow occupancy across the homes you support.
• Develop strong relationships in the community to generate enquiries, build reputation and secure private-pay interest.
• Support families from first contact through to admission - giving tours, organising assessments, and maintaining regular communication.
• Organise and support events, both internally and externally, that position our care homes as first-choice.
• Work with Home Managers and staff to maintain excellent standards of presentation and visitor experience.
• Train home staff in enquiry handling and tours, and ensure every interaction reflects HC-One's values.
• Collaborate with marketing and wellbeing teams to generate local content, newsletters and community stories.
• Monitor and report on occupancy, financial performance, enquiry conversion, and local trends.

This is an opportunity to have real impact - shaping the way our care homes are seen in their local communities and ensuring more families feel supported in one of life's most important decisions.

Qualifications & Experience:

The ideal candidate will bring at least one year of experience in sales, marketing, hospitality management, brokerage, or social care management. You will be highly articulate, confident in building meaningful relationships, and meticulous in both personal presentation and the presentation of the care homes. Strong communication skills-both written and verbal-are essential, alongside the ability to analyse data, write reports, and manage time effectively. You should also be proficient in Microsoft Office applications and demonstrate a keen eye for detail.

Key skills include:

• Organisation and time management
• Accurate record keeping
• Proficiency in Excel, Word, and PowerPoint

Desirable qualifications and experience:

• NVQ2, Diploma, or equivalent in Health & Social Care
• Knowledge of marketing and hospitality best practices

About HC-One

At HC-One, kindness is more than a word; it is a belief that caring for people means understanding what matters most to them, so we can support them to lead their best life. Our team embodies five key qualities, known as Kindness the HC-One Way: curiosity, compassion, creativity, courage, and reliability.

We champion inclusivity, fostering a workplace where everyone feels valued and can be themselves. Our diverse workforce helps us better represent the communities we serve.

Our dedicated colleagues strive to deliver outstanding care, and we support their professional and personal growth through robust career pathways, CPD, and postgraduate programs. HC-One invests in our team, offering opportunities to progress into regional and national roles.

Safeguarding is everyone's responsibility. All colleagues receive appropriate training to recognise and respond to signs of abuse, harm, or neglect. We ensure everyone knows how to seek advice and report concerns, including escalation if necessary.

We invite applicants from all backgrounds to join our HC-One family, committed to providing a quick and supportive onboarding process.

Rewards & Benefits

Complimenting your salary, you will enjoy access to a huge variety of benefits and services to support your physical and psychological well-being and throughout your career we will invest in you and you will enjoy additional support and benefits including:

• Award-winning learning and development
  
• 25 days annual leave
  
• An opportunity to learn from experienced colleagues as part of an outstanding and committed team.
  
• GP online - providing around the clock GP consultation via an interactive app - available to you and your children under 16
  
• Colleague discounts - Access to over 1600 high street discounts including carefully selected discount partners
  
• Wellbeing - free of charge access to an independent and confidential Employee Assistance Programme. This gives Colleagues and their family access to 24/7 365 support for a whole range of issues including physical, mental and financial issues

We want you to have an amazing experience working at HC-One, starting with our commitment to providing the quickest possible turnaround from the point of making you a job offer to you starting with us on day one.