Reginal Sales Manager

Smoore; West of England; On-site; GBP 42,000 - 64,000; Full time

Job summary

Smoore is seeking a hands-on Field Sales Leader to drive Vaporesso/Dojo product promotion across the UK FMCG retail space. You will lead a team of 7–8 field reps, ensuring strong retailer engagement and achievement of sales targets through convenience stores and tobacco outlets.

The role requires proven field sales experience in FMCG, excellent team leadership, and the ability to negotiate shelf space and execute in-store promotions. Travel across the UK is expected.

Qualifications

• Hands-on field sales experience in FMCG.
• Experience leading a field-based retail sales team (6–10 people).
• Experience in e-cigarette, tobacco, or related FMCG categories is a plus.

Responsibilities

• Lead, coach and manage a field sales team of 7–8 reps; set KPIs and drive performance.
• Oversee regular in-person retail visits to convenience stores and tobacco outlets; guide product pitching and promotions.
• Develop and optimize territory coverage; build relationships with store owners and decision-makers.
• Monitor competitor activity, pricing and consumer preferences; share insights with HQ.
• Drive shelf space negotiations and in-store visibility; manage promotions and events.
• Support recruitment, onboarding and development of field sales resources in the region.

Skills

Field sales

Team coaching

Sales negotiation

Communication

Self-motivated

Target-driven

UK market knowledge

Education

High school diploma

Job description

This role will focus on leading a field sales team to drive direct sales and promotion of Vaporesso/Dojo products within the UK FMCG retail market. The candidate must have hands‑on field sales background, be capable of managing a team of 7‑8 field sales representatives, overseeing retail penetration into convenience shops and tobacco retailers, driving team‑wide product adoption and revenue growth.

Responsibilities

Team Leadership & Performance Management: Lead, coach and manage a field sales team of 7‑8 reps. Set individual & team sales KPIs, monitor target delivery, conduct performance reviews and drive continuous sales improvement across the territory.

Retail Strategy & Execution: Oversee regular in‑person retail visits to convenience stores and tobacco outlets. Guide the team on product pitching, stocking standards and in‑store promotion execution for Vaporesso/Dojo portfolio.

Account & Territory Development: Support key retail stakeholder relationships with store owners and decision‑makers. Optimise territory coverage, identify growth opportunities and expand retail footprint across the assigned region.

Market Monitoring & Feedback: Consolidate team‑collected intelligence on competitor activities, pricing, and consumer preferences in the FMCG/vaping retail space. Compile and share actionable market insights with HQ to refine sales and marketing strategies.

Brand Visibility & Campaign Delivery: Drive negotiation for shelf space and in‑store visibility across the region. Oversee delivery of in‑store promotions, roadshows and industry events to strengthen brand awareness and hit campaign objectives.

Talent Management: Support team recruitment, onboarding, retention and capability building for field sales resources within region.

Qualifications

Education: High school diploma required.

Experience: Proven hands‑on direct field sales experience in FMCG; prior experience managing a field‑based retail sales team (ideally 6‑10 people). Track record of delivering or exceeding team sales targets via retail channel management. Experience in e‑cigarette, tobacco, or related FMCG categories is a plus.

Skills: Strong sales persuasion and team‑coaching capabilities. Solid retail negotiation background gained from personal field selling. Excellent communication and interpersonal abilities. Self‑motivated, target‑driven, capable of managing multiple priorities and developing team performance.

Requirements: Valid driver’s license and willingness to travel extensively within the assigned region. Practical familiarity with local UK FMCG retail markets and key channel players.

What We Offer

Competitive salary and team performance‑based bonus.

Career growth opportunities within a global brand.

A dynamic, supportive environment focused on sales excellence.