Reebok - Marketing Manager – France

JR United Kingdom; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to lead retail and trade marketing initiatives across key French partners. This dynamic role requires a professional with 5-6 years of experience in trade marketing, particularly within the sportswear or fashion industry. The successful candidate will be responsible for executing impactful marketing campaigns, managing relationships with French-speaking partners, and ensuring brand integrity. If you're passionate about marketing and have a strong grasp of the French retail landscape, this is an exciting opportunity to make a significant impact.

Qualifications

• 5-6 years of experience in trade or retail marketing.
• Proven experience with major French retailers.

Responsibilities

• Lead account-specific marketing plans for France.
• Manage retail and digital activations effectively.

Skills

Trade Marketing

Retail Marketing

Project Management

Stakeholder Management

Fluency in French

Job description

Reebok - Marketing Manager – France, London

Location: London, United Kingdom

Language: Fluent French required

Overview:

This role leads the execution of retail and trade marketing initiatives across Reebok’s key French wholesale and e-commerce partners – Intersport France, Courir, and Citadium. Acting as a vital bridge between Reebok and its French accounts, you will drive brand consistency, strengthen retail presence, and ensure effective, locally relevant marketing campaigns.

Key Responsibilities:

1. Lead the planning and execution of account-specific marketing plans for France, aligned with the seasonal and commercial calendar.
2. Manage retail and digital activations, including windows, in-store POS, CRM, and onsite or paid media support.
3. Partner cross-functionally with sales, brand, and creative teams to develop compelling toolkits and sell-out support.
4. Own the campaign reporting process with a focus on performance insights, ROI, and retail KPIs.
5. Maintain strong relationships with French-speaking partners and retailers to ensure smooth campaign execution and alignment.
6. Act as a guardian of Reebok’s brand integrity, balancing global direction with local relevance.

Requirements:

1. 5–6 years of experience in trade, retail, or account marketing, ideally within the sportswear, fashion, or lifestyle industry.
2. Proven experience working with major French retailers or e-commerce partners.
3. Deep understanding of the wholesale and retail landscape in France.
4. Strong project management skills, with the ability to juggle multiple activations and deadlines.
5. Excellent communication, stakeholder management, and presentation skills.
6. Fluency in French.