Recruitment & Retention Officer (Multi-site)

Home Instead Senior Care; Rochester; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading company in non-medical care services is seeking a Recruitment & Retention Officer. This full-time role is focused on attracting and retaining high-quality Care Professionals. Responsibilities include managing recruitment campaigns, ensuring compliance, and fostering community relationships. Candidates must be flexible, self-motivated, and possess strong interpersonal skills.

Benefits

Flexibility to work outside standard hours

Opportunity to engage with the local community

Qualifications

• Experience in delivering end-to-end recruitment & retention services.
• Experience in recruitment marketing and managing campaigns.
• Self-motivated with strong community relationship-building skills.

Responsibilities

• Manage all aspects of recruitment activity ensuring compliance.
• Develop and implement creative recruitment campaigns.
• Proactively source candidates using various methods.

Skills

Community relationship-building

Social media

Data analysis

Interpersonal skills

Communication

Organizational skills

Tools

Applicant Tracking System (ATS)

Digital communication tools

Job description

Company Description

Recruitment & Retention Officer

(Multiple areas)

£25,350 pa (Full Time)

(flexibility to work outside 9-5 Monday to Friday)

Home Instead is the world’s leading provider of non-medical care and companionship services for older people. With visits of one hour or more, award-winning training, and an excellent reputation, we are immensely proud of the quality of care we provide.

Job Description

Job Purpose

The role requires candidates to work across multiple Home Instead territories depending upon the needs of the business.

To ensure recruitment of high-quality Care Professionals with focused and effective strategies for engagement and retention. Drive and oversee the marketing of Home Instead through networking, both in person, media, and print, targeting clients and caregivers.

To proactively source, select, and build a pipeline of high-quality, engaged Care Professionals.

To deliver a responsive end-to-end recruitment service that incorporates a great candidate experience.

Ensuring Home Instead is an employer of choice in the local community.

The Role

• Manage all aspects of recruitment activity ensuring compliance with legislation, regulators, and Franchise Standards.
• Develop and implement creative recruitment campaigns online and within the local community.
• Manage the end-to-end candidate experience creating a positive and engaging proposition.
• Proactively source candidates using various sources which produce high-quality candidates.
• Develop networks within the local community for sourcing candidates.
• Maintain our approach to recruiting on social media by generating interesting, innovative, and timely content and campaigns.
• Utilize knowledge of the market and competitors to identify and develop the Company’s unique selling propositions and differentiators.
• Research, plan, and execute community events including fairs, exhibitions, and recruitment events.
• Support candidate selection activities.

• Maintain the accuracy and integrity of recruitment-related information using the SmartRecruiters Applicant Tracking System (ATS).

• Use recruitment data to make informed decisions regarding recruitment approach.
• Implement and maintain an Employee Referral Scheme tailored to our Care Professionals.
• Optimize recruitment tools and stay updated on best practices.
• Achieve targeted recruitment figures.
• Ensure compliance with Home Instead’s Equality, Diversity, and Equal Opportunities policy.
• Carry out any other duties necessary for the successful operation of the business.

Recruitment activities

• Attract new Care Professionals using various channels and meet recruitment targets.
• Develop networks in the local community and plan regular community events to promote Home Instead as an employer of choice.
• Hold monthly networking and recruitment events.
• Implement strategies including creative campaigns, proactive sourcing, and engaging social media content.
• Use print and poster campaigns and advertise in local magazines.
• Manage Ads and applications through Smart Recruiters.
• Attend community events and network to attract candidates.
• Use social media platforms and marketing campaigns effectively.
• Ensure recruitment data is accurate and updated in the ATS.
• Monitor the ratio of Care Professionals to clients and build a talent bank.
• Support internal succession planning for future growth.
• Manage all recruitment activities ensuring compliance with regulatory requirements.
• Build a pool of Live-in Care Professionals with a net gain of 2 per month.

Retention Activities

• Ensure a positive candidate experience from initial contact onwards.
• Create a Care Professional journey plan with touchpoints, especially within the first 12 weeks.
• Conduct onboarding meetings and ensure profiles are completed and matched appropriately.
• Ensure mutually positive working hours and patterns.
• Support completion of PEAQ surveys and develop action plans based on feedback.
• Monitor staff welfare, morale, and wellbeing regularly.
• Plan team meetings, social events, and recognition programs.
• Celebrate achievements publicly, e.g., Employee of the Month, birthdays, and personal CAREGiver events.
• Organize coffee stops, team meetings, and quarterly events.
• Review exit interviews and share insights to improve retention.
• Maintain employee files ensuring compliance and accuracy.
• Set and monitor HR KPIs and improve recruitment and retention strategies.
• Stay updated on industry trends and best practices.
• Support HR-related issues with the operations team and external advisors.
• Respond to candidate applications outside usual hours when necessary.
• Follow up with previous applicants and encourage reapplications.
• Coordinate interviews, ensure application forms are complete, and update the ATS accordingly.
• Maintain communication with the Live-in pool via newsletters and updates.

The above list is not exhaustive.

Qualifications

Essential Criteria

• Experience in delivering end-to-end recruitment & retention services.
• Experience in recruitment marketing and managing campaigns.
• Knowledge of legislation related to recruitment, including criminal record checks and right to work.
• Experience with social media and digital communication tools for recruitment.
• Self-motivated with strong community relationship-building skills.
• Ability to source high-quality candidates using various methods.
• Understanding of candidate screening and selection processes.
• Ability to analyze recruitment data for decision-making.
• Flexibility to work outside standard hours as needed.
• Strong interpersonal, communication, and organizational skills.
• Proficient in IT systems, ATS, and virtual communication platforms.
• Resilient, results-driven team player.
• Available for on-call duties approximately once every four weeks.

Additional Information

Core and Role-Specific Competencies

Driving Results, Resilience, Customer Focus, Adapting to Change, Influencing, Planning & Organizing, Teamwork & Collaboration, Communication & Relationship Management, Living Home Instead, Agile Learner