Recruitment Marketing Specialist (Interim 3-6 Months)

VMA Direct.; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail organization is seeking an experienced Employee Brand and Marketing Specialist to enhance internal brand engagement and support employer branding initiatives. This role offers the chance to work collaboratively, shape employee experiences, and lead impactful campaigns that align with business objectives.

Benefits

Values-led organisation committed to employee wellbeing

Opportunities to work on high-impact campaigns

Collaborative team environment

Qualifications

• Proven experience in employee branding and recruitment marketing.
• Comfortable in fast-paced, change-driven environments.
• Excellent copywriting and content creation skills.

Responsibilities

• Develop and implement employer brand strategy aligned with business goals.
• Create and execute internal campaigns to enhance employee engagement.
• Support recruitment marketing initiatives across various platforms.

Skills

Copywriting

Content Creation

Project Management

Stakeholder Engagement

Strategic Thinking

Job description

About the Role

Our client, a well-established name in the retail sector, is seeking an experienced Employee Brand and Marketing Specialist to drive internal brand engagement and support the positioning of their employer brand across key channels. This is a fantastic opportunity to work at the intersection of people, culture, and marketing — helping to shape how current and prospective employees experience and perceive the organisation.

As the appointed recruitment partner, we're looking to speak with forward-thinking brand and communications professionals who are passionate about storytelling, culture, and employee experience, have led on strategies and have an excitement

Key Responsibilities

• Develop and implement the employer brand strategy in line with business goals and talent attraction needs

• Create and execute internal campaigns that enhance employee engagement, recognition, and cultural alignment

• Collaborate closely with HR, Talent Acquisition, and Corporate Communications teams to ensure consistent messaging across all employee touchpoints

• Support recruitment marketing initiatives across social media, careers pages, job boards, and events

• Monitor employee sentiment and engagement metrics, using data to refine campaigns and messaging

• Deliver content and communications that amplify employee voices and celebrate internal success stories

• Act as a brand guardian, ensuring tone, values, and visual identity are reflected in all people-facing communications

Candidate Profile

• Proven experience in employee branding, and recruitment marketing, developing and executing strategies

• Experience within retail or consumer sectors is desirable but not essential

• Excellent copywriting and content creation skills across digital and offline channels

• Strong project management skills and stakeholder engagement experience

• A creative and strategic thinker with an understanding of how employee brand contributes to business performance

• Comfortable working in a fast-paced, change-driven environment

Why Apply?

• Be part of a values-led organisation committed to employee wellbeing and experience

• Work on high-impact campaigns that shape culture and build brand advocacy from within

• Join a passionate and collaborative team within one of the UK’s leading retailers