Recruitment Marketing Specialist

SSP UK & Ireland; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is seeking a Recruitment Marketing Specialist to strengthen their employer brand and attract top talent. You will design innovative recruitment campaigns, manage the employer branding presence across major platforms, and directly source candidates for Head Office roles. Candidates should have experience in recruitment marketing and candidate sourcing, along with strong analytical and communication skills. This role supports a hybrid working model and values diversity in the workplace.

Benefits

Employee Discounts across brands

Friends and Family Discount App

Award-winning training

Health & Wellbeing support

Hybrid working model

Inclusive workplace

Qualifications

• Experience in candidate sourcing using platforms like LinkedIn.
• Background in recruitment marketing and employer branding.
• Strong analytical skills to track campaign performance.

Responsibilities

• Design and execute recruitment campaigns for key roles.
• Manage employer branding presence across platforms.
• Create promotional content aligned with brand guidelines.
• Support major recruitment events with marketing collateral.

Skills

Candidate sourcing

Recruitment marketing

Digital recruitment channels

Content creation tools

Analytical mindset

Communication skills

Organisational skills

Tools

Canva

Job description

About The Role

The Recruitment Marketing Specialist will play a key role in attracting top talent by strengthening and promoting our employer brand, creating compelling recruitment marketing content, and collaborating with Talent Acquisition and HR teams to deliver innovative, high-impact recruitment campaigns.

In addition to shaping our attraction strategy, the Recruitment Marketing Specialist will directly support recruitment for Head Office roles and lead our no-agency-cost hiring approach. This includes ensuring all recruitment activity is delivered through effective direct sourcing and employer brand–driven attraction, while partnering closely with the Talent Acquisition Manager and key stakeholders within the business.

What We're Looking For

Experience & Knowledge

• Experience in candidate sourcing, including LinkedIn Recruiter and direct talent pipelining.
• Background in recruitment marketing, employer branding, or attraction strategy.
• Understanding of digital recruitment channels, job boards, and social media platforms.

Skills & Capabilities

• Proficient in Canva or other content creation tools.
• Analytical mindset with the ability to track and interpret campaign and recruitment performance.
• Strong communication and organisation skills, able to manage multiple projects effectively.

Behaviours & Values

• Demonstrates SSP values : Team, Passion, Curiosity, Ownership.
• Creative, proactive, and solution-focused—able to turn ideas into action.
• Confident brand ambassador with a positive, engaging, and collaborative approach.

What You'll Be Doing

Recruitment Marketing

• Partner with the Recruitment team to design recruitment campaigns for key roles, functions, seasonal hiring, and hard-to-fill positions.
• Manage employer branding presence across external platforms (LinkedIn, Glassdoor, Indeed, careers website, etc.).
• Design and execute targeted digital campaigns to reach diverse talent pools.
• Track and analyse the effectiveness of campaigns, adjusting strategies to maximise ROI.
• Create a wide range of promotional content (including social media posts, adverts, images, videos, posters, flyers, and banners), ensuring alignment with brand guidelines and consistent messaging that promotes company culture and values.
• Manage recruitment social media campaigns across all platforms (LinkedIn, Facebook, Instagram, and TikTok), improving brand visibility and audience engagement, while working closely with the Communications team, who manage the corporate social media channels.
• Act as a point of contact for external partners (e.g., job boards, creative agencies).
• Support major recruitment events, careers fairs, and initiatives with marketing collateral and social media presence.

Head Office Recruitment

• Manage end-to-end recruitment for all Head Office roles, from briefing through to offer and onboarding.
• Partner with hiring managers to define role requirements, selection methods, and timelines.
• Direct source candidates through LinkedIn, job boards, and proactive talent pipelining.
• Ensure a high-quality candidate experience throughout the process.
• Provide regular updates and reporting on Head Office recruitment performance.
• Support operational recruitment when needed, including holiday cover.

Key Working Relationships

• Talent Acquisition and Recruitment Team
• Communications Team
• Chief People Officer and Director of People
• HQ Hiring Managers
• UK & IRL People Team

Why Join Us

• Employee Discounts across our brands (over 400 locations)
• Friends and Family Discount App
• Award-winning training, apprenticeships and development programmes
• Health & Wellbeing support
• Hybrid working model with flexibility for work–life balance
• Inclusive and diverse workplace with employee networks and communities

Ready to start the best part of your journey?

Join us at SSP and play a key role in shaping the financial performance of our Rail Gourmet business — where your insight, collaboration, and ownership will help drive our success across the UK and beyond.

At SSP, we value diversity and are committed to building a team that reflects a range of backgrounds, skills and perspectives.