Real Estate Marketing Manager

Placements24; Southampton; Hybrid; GBP 27,000 - 41,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Health benefits

Professional development

Paid time off

Career progression

Job summary

Placements24 is seeking a Real Estate Marketing Manager to lead marketing for residential and commercial developments. The role focuses on developing comprehensive strategies, driving digital campaigns, and enhancing brand visibility in Johannesburg-area markets.

You will oversee online advertising, content creation, PR, events, and marketing analytics. The ideal candidate has 5+ years in real estate marketing and a proven ability to deliver measurable results in a hybrid work environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years in marketing with strong real estate focus.
• Proven track record in digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media & content creation.
• Excellent copywriting, editing and communication skills.
• Experience with marketing automation platforms and CRMs.
• Creative thinker with strategic mindset and strong analytics.

Responsibilities

• Develop and implement integrated marketing strategies for new and existing property developments.
• Manage digital channels including SEO, SEM, social media, email marketing, and content marketing.
• Oversee creation of marketing collateral such as brochures, website content, videos, and virtual tours.
• Plan and execute advertising campaigns across multiple media platforms.
• Conduct market research to identify target audiences and opportunities.
• Maintain brand identity and consistent messaging across communications.
• Organize property launch events and open houses.
• Collaborate with sales to align and support marketing efforts.
• Monitor campaign performance and provide regular KPI reports.
• Manage marketing budget to optimize ROI.

Skills

Digital marketing

Content creation

Market analysis

Campaign management

SEO/SEM

Social media marketing

Analytics tools

Copywriting

CRM systems

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

CRM systems

Graphic design software

Job description

About the Role

Our client, a leading real estate development company based in Randburg , is seeking a creative and strategic Real Estate Marketing Manager to lead their marketing efforts. This role involves developing and executing comprehensive marketing strategies to promote residential and commercial properties, drive lead generation, and enhance brand visibility within the Gauteng market. The ideal candidate will have a strong understanding of digital marketing, content creation, market analysis, and campaign management. You will be responsible for overseeing all marketing activities, including online advertising, social media, content marketing, public relations, and events. This is an exciting opportunity to shape the marketing direction of a growing company and contribute to the success of high-profile property projects in the Randburg area. We are looking for an innovative marketer with a passion for the real estate industry and a proven ability to deliver measurable results.

Key Responsibilities

• Develop and implement integrated marketing strategies for new and existing property developments.
• Manage digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee the creation of compelling marketing collateral, including brochures, website content, videos, and virtual tours.
• Plan and execute advertising campaigns across various media platforms.
• Conduct market research and analysis to identify target audiences and market opportunities.
• Manage the company's brand identity and ensure consistent messaging across all communications.
• Organize and manage property launch events and open houses.
• Collaborate with sales teams to ensure alignment and provide marketing support.
• Monitor marketing campaign performance, analyze data, and provide regular reports on key metrics.
• Manage the marketing budget effectively and optimize spend for maximum ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with a significant focus on real estate marketing.
• Proven experience in developing and executing successful marketing campaigns, particularly in digital marketing.
• Strong understanding of SEO, SEM, social media marketing, content creation, and analytics tools.
• Excellent copywriting, editing, and communication skills.
• Experience with marketing automation platforms and CRM systems.
• Creative thinker with a strategic mindset and strong analytical skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with the Randburg and greater Johannesburg property market is a strong advantage.
• Proficiency in graphic design software is a plus.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Hybrid work model offering a flexible work-life balance.
• Opportunity to work for a reputable and growing real estate developer.
• Lead marketing initiatives for exciting new property projects.
• Comprehensive health and retirement benefits.
• Professional development and training programs.
• Generous paid time off.