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Advania UK; Greater London; Hybrid; GBP 55,000 - 62,000; Full time

Job summary

Advania UK invites a Marketing Business Partner for a 12-month fixed-term contract to own end-to-end marketing for a designated business unit. You will shape strategy, plan campaigns, and drive execution, partnering with Sales to align targets and create revenue through strong handover and measurement.

The role requires proficiency with marketing tech, especially HubSpot and Microsoft Dynamics, and the ability to collaborate across teams while delivering measurable pipeline growth.

Qualifications

• B2B marketing experience with technology or IT services.
• Proven ownership of strategy, planning, and execution.
• Strong knowledge of marketing tech stacks (HubSpot, Dynamics).
• Experience with LinkedIn, Google Analytics, and digital channels.
• Experience collaborating with sales on handover and conversion.
• Commercial mindset with understanding of pipelines.
• Experience in matrixed organisations.
• Familiarity with AI-enabled tools.

Responsibilities

• Serve as the primary marketing owner for designated business units.
• Develop and execute go-to-market strategies aligned with sales targets.
• Maintain accountability for end-to-end campaign execution and results.
• Collaborate with Sales leadership to optimise lead handover processes.
• Utilise MarTech tools to track performance and maintain data integrity.
• Analyze digital channel performance to optimise marketing plans.
• Report on pipeline and revenue-conversion metrics.
• Coordinate with Partners, PR, and Growth teams for cohesive campaigns.
• Share insights to improve overall marketing performance.
• Make data-driven decisions to prioritise activities.

Skills

Marketing strategy

Campaign management

HubSpot

Microsoft Dynamics

LinkedIn

Google Analytics

Sales handover

Data-driven

Tools

HubSpot

Microsoft Dynamics

Google Analytics

LinkedIn

Job description

Marketing Business Partner (12 month FTC)

Marketing Business Partner (12 month FTC)

Position Overview

We are looking for a Marketing Business Partner to join us for a 12-month fixed-term contract. In this role, you will be responsible for end‑to‑end marketing ownership for an aligned business unit, sector, or growth priority within Advania UKI.

You will own the marketing strategy, planning, and hands‑on execution, acting as a trusted partner while remaining accountable for delivery, handover, follow‑up, and conversion outcomes. The role leverages the Campaign Delivery & Digital team for specialist execution support but retains ownership for performance and results.

The role requires strong working knowledge of the marketing technology stack, particularly HubSpot and Microsoft Dynamics, and the ability to work closely with teams to ensure effective progression from marketing engagement to revenue.

Salary & Benefits

The budgeted salary for this role is between £55,000 and £62,000 a year.

We recognise the benefits that remote and flexible working brings.

We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.

Responsibilities

• Serve as the primary marketing owner for designated business units, understanding business priorities and customer needs.
• Develop and execute go‑to‑market strategies, ensuring alignment with sales targets and customer buying cycles.
• Maintain full accountability for end‑to‑end campaign execution and results.
• Collaborate closely with Sales leadership to align marketing efforts and establish lead handover processes.
• Utilise marketing technology tools effectively to track campaign performance and maintain data integrity.
• Analyse digital channel performance using tools like Google Analytics to optimise marketing plans.
• Monitor and report on key performance metrics related to pipeline and conversion outcomes.
• Collaborate with various stakeholders, including Sales, Partner Marketing, and PR teams, to ensure cohesive marketing efforts.
• Share insights and best practices across the Growth Marketing team to enhance overall performance.
• Make data‑driven decisions to prioritise and optimise marketing activities for maximum impact.

What Success Looks Like

• Marketing activity clearly aligned to sales priorities
• Effective handover and follow‑up driving improved conversion rates
• Marketing Business Partners embedded and credible with Sales and the business
• Confident use of MarTech and data to support conversion
• Measurable contribution to pipeline and revenue growth

Qualifications & Experience

• B2B marketing experience, ideally in technology or IT services
• Proven experience owning strategy, planning, and hands‑on execution
• Strong understanding of marketing technology stacks, particularly HubSpot and Dynamics
• Practical working knowledge of LinkedIn, Google Analytics, and core digital channels
• Experience working closely with sales teams on handover and conversion
• Commercial mindset with understanding of sales pipelines and buying cycles
• Experience in sector‑led or business‑unit‑aligned marketing models
• Exposure to partner‑led or Microsoft‑centric GTM
• Familiarity with AI‑enabled tools to improve efficiency, insight, or targeting
• Experience working in matrixed organisations

About Us:

We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment.