Rare Disease Marketing Lead

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Rare Disease Marketing Lead, remote role based in the UK, GB

Client:

Chiesi Group

Location:

Remote role based in the UK, GB, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

6f0ac4b12bb5

Job Views:

3

Posted:

13.04.2025

Expiry Date:

28.05.2025

Job Description:

About us

Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees. To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group researches, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration), RARE (treatment for patients with rare and ultra-rare diseases), and CAR E (products and services that support special care and consumer-facing self-care).

We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels.

We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, genders, generations, ethnicities, abilities, sexual identities, and many other enriching diversities.

Chiesi UK

Chiesi UK is the number one affiliate of the Chiesi Group and works on important therapy areas, such as neonatology, organ transplantation, and rare diseases, alongside our treatments for respiratory conditions. We are proud to be a B Corp company, committed to using business as a force for good and always pursuing high social and environmental standards.

Our shared values of integrity, trust, and innovation help us build authentic and transparent relationships, with the focus always remaining on the patient. Further, we pride ourselves on inclusivity and appreciate everyone’s unique talents.

What we offer

At Chiesi, we offer a work environment where individuals can reach their full potential and build meaningful careers. We are committed to our people and in April we were thrilled to be recognised as one of the 2024 UK Best Workplaces. This award comes on the back of being certified as a UK and European Top Employer for nine consecutive years. Our people are our greatest asset, and we celebrate that “Everyone of us is different. Everyone of us is Chiesi.”

The Role

We have an exciting opportunity for a Marketing Lead to join our Rare Disease team. In the role of Rare Disease Marketing Lead, you will lead, shape, and execute the marketing plan for the Global Rare Disease (GRD) UK Affiliate to support the growth of new and existing products, ensuring marketing plans/strategies support and shape the sales objectives, whilst delivering value to the customer/NHS.

The successful candidate will have a proven track record of working with rare or specialised medicines within the pharmaceutical industry and be able to demonstrate continued and sustained delivery of results through developing and implementing strong marketing/brand plans that meet the needs of the organisation and the customer/market.

We offer a great benefits package including Pension, Private Medical and Dental cover, 25 days leave, competitive salary, and an annual bonus scheme.

If this sounds like the role for you, then apply now following the apply now link. We look forward to welcoming you to our team.

Purpose

To lead, shape and execute the marketing plan for the Global Rare Disease (GRD) UK Affiliate to support the growth of new and existing products ensuring marketing plans/strategies support and shape the sales objectives, whilst delivering value to the customer/NHS.

Work cross-functionally both at a local and corporate level to ensure consistency and in support of the company goals including new market initiatives, product promotion, KOL development, medical conventions, compliance, and risk management.

Profile

The job holder must have a proven track record of working with rare or specialised medicines within the pharmaceutical industry and be able to demonstrate continued and sustained delivery of results through developing and implementing strong marketing/brand plans that meet the needs of the organisation and the customer/market.

Strong communication skills coupled with the ability to flex and adapt to the constantly changing needs of the business and pharmaceutical market is essential, as is the need to ensure effective cross-functional working at all levels of the organisation.

The job holder must be able to develop strong external partnerships, leading and directing third parties to work in partnership with the organisation.

With the importance of compliance and adherence to the ABPI Code of Practice, attention to detail and a strong understanding of the code is essential.

Main Responsibilities

• Develop and maintain strong business intelligence on the market, competitors, and customers and utilise this knowledge to support strategic planning and business forecasting.
• Establish, track and report on strategic plans, ensuring regular and timely progress updates are provided to the Head of Rare Diseases and other members of the Leadership team.
• Develop short-, medium-, and long-term marketing plans, working closely with the operation to ensure effective execution.
• Understand corporate strategic brand plans, leverage concepts, and turn into campaigns/strategies for the UK market.
• Track product life cycles through the key stages (introduction, growth, maturity, and sales decline).
• Establish strong supplier partnerships, ensuring commercial benefit for the organisation.
• Implement KPIs for suppliers and manage performance delivery through regular supplier review meetings.
• Provide business partnering/marketing support for areas of the field force in order to understand their needs and to deliver ‘fit for purpose’ marketing tools, training, and other initiatives.
• Develop strong customer, market, and therapy area knowledge, establishing self as an expert.
• Establish strong Key Opinion Leaders relationships/partnerships to support both Corporate and UK plans.
• Provide support to the Rare Disease business by anticipating thinking of HTAs such as NICE for launch of new products and life cycle management of existing brands.
• Create cohesive working relationships with the Rare Disease leadership team to ensure harmonisation of strategies and effective execution of marketing plans.
• Develop and maintain a KOL knowledge database.
• Control the market spend/budget, tracking spends and measuring return on investment.
• Establish internal forums to support both strategic and operational planning.
• Lead and set up meetings with key contacts, ensuring attendance of key UK and/or Corporate Senior Managers.
• Ensure events calendar is well planned to raise the profile and/or awareness of Chiesi GRD and/or its products and therapy areas.
• Identify and/or support analysis of existing and new market opportunities for the UK Affiliate.
• Inspire, lead, and develop a strong Brand Management and KOL Development team.
• Plan resource and regularly evaluate to ensure optimum delivery.
• Establish and maintain a strong network of key influencers within the NHS and Pharmaceutical industry.
• Develop a strong internal network both locally and at a corporate level.
• Able to critique work and/or proposals and foresee challenges in order to put in place plans to mitigate any risks.
• Ensure strict compliance of all marketing activity/material to both company standards (SOPs) and the ABPI Code of Practice.
• Comply with the Company Code of Ethics.
• Marketing expert on the ABPI Code, SOPs, and Code of Ethics.
• Respond and deliver to ad hoc work requests from the Leadership team.

Chiesi UK is committed to valuing diversity and promoting equality through a policy of treating all its employees and job applicants fairly and equally. Chiesi UK will take all reasonable steps to employ, train, and promote employees on the basis of the evidence of competencies required, individual merit, and qualifications without regard to race, colour, ethnic origin, nationality, national origin, religion or belief, sex, sexual orientation, marital status, age, or disability. We will also take all reasonable steps to provide a work environment in which all employees are treated with respect and dignity and that is free from discrimination, harassment, and victimisation based upon an employee's race, colour, ethnic origin, nationality, national origin, religion or belief, sex, sexual orientation, marital status, age, or disability.