RAFAKidz Marketing Officer

RAF Association; Leicester; Hybrid; GBP 34.000 - 42.000; Vollzeit

Benefits dieser Stelle

Healthcare cash back

Virtual GP access

Health & Stress Support

Subsidised breaks

Refer a Friend bonus

Generous leave

Group Associate Membership

Cycle to work scheme

Zusammenfassung

RAFAKidz is seeking a Marketing Officer in Leicester with hybrid working to drive recruitment and occupancy campaigns across our nursery network. The role focuses on planning and delivering targeted marketing activities to attract high-quality staff and maintain strong occupancy levels.

You will work across recruitment, lead generation and brand marketing, using data and CRM insights to optimise campaigns and demonstrate ROI.

Qualifikationen

• Proven track record delivering recruitment and lead-generation campaigns.
• Experience using data and CRM systems to understand customer journeys and improve conversion rates.
• Experience using Salesforce or similar CRM platforms.

Aufgaben

• Lead marketing campaigns that attract nursery practitioners, managers and support staff across the RAFAKidz network.
• Plan occupancy campaigns to generate enquiries, visits and registrations to support occupancy targets.
• Develop integrated recruitment and occupancy marketing plans using digital, social, local and community channels.
• Monitor campaign performance and customer journeys to optimise results and ROI.

Kenntnisse

Campaign planning

Recruitment marketing

Lead generation

Stakeholder management

Data analysis

CRM systems

Salesforce

Tools

Salesforce

Jobbeschreibung

RAFAKidz Marketing Officer

Leicester LE3 1UT with Hybrid Working

£38140 37.5 hours per week

About RAFAKidz

RAFAKidz is on a mission to provide exceptional, affordable childcare tailored to the unique needs of Armed Forces and civilian families. With nurseries located on or near RAF and MOD stations across the UK, we are proud to be fully OFSTED-registered and committed to safeguarding, quality, and excellence. We work closely with children, families, and partner organisations to ensure every child has the opportunity to thrive. Our strong ties to the RAF and the RAF Association help us deliver a curriculum and environment that supports the needs of serving families.

The Role

The RAFAKidz Marketing Officer is responsible for planning and delivering targeted marketing campaigns that achieve two critical business objectives: attracting high-quality nursery staff and maintaining strong occupancy levels across the RAFAKidz nursery network. Working across recruitment, lead generation and brand marketing, the role will ensure our nurseries have the people and families they need to thrive while continuing to strengthen the RAFAKidz brand.

Primary responsibilities

• Lead marketing campaigns that attract high-quality nursery practitioners, managers and support staff across the RAFAKidz network.
• Plan and deliver occupancy campaigns that generate enquiries, visits and registrations to support nursery occupancy targets.
• Develop integrated recruitment and occupancy marketing plans using digital, social, local and community marketing channels.
• Monitor campaign performance, customer journeys and conversion rates, using insight to optimise results and maximise return on investment.
• Act as the subject matter expert for RAFAKidz marketing, ensuring activity aligns with organisational priorities.
• Protect and promote the RAFAKidz brand in partnership with the Corporate Communications Team.
• Support nursery teams with local marketing activity, events and promotional opportunities.
• Manage relationships with agencies, suppliers and third-party partners to maximise campaign performance.
• Collaborate with the Customer Engagement Team to optimise enquiry handling and family journeys from first contact through to enrolment.
• Stay informed on developments within the early years sector, including funding, policy and workforce trends.

About you

We are looking for an experienced marketing professional with a strong track record of delivering recruitment and lead-generation campaigns. You may have worked within the early years sector, childcare, education, recruitment or a similarly customer-focused environment. You will have experience planning and delivering integrated marketing campaigns that generate measurable outcomes, whether that's attracting high-quality candidates, increasing enquiries or driving customer acquisition. You should be confident using data, CRM systems and marketing insights to understand customer journeys, improve conversion rates and demonstrate campaign performance. Experience of working with Salesforce or similar CRM platforms is essential.

We're looking for someone who is proactive, commercially aware and highly organised, with excellent stakeholder management skills and the ability to manage multiple projects simultaneously.

Closing date 8am Wednesday 28 October

The RAF Association is a Disability Confident employer. Please let us know if you require any assistance with your application. Applicants must have the right to work in the UK as we are unable to enter into sponsorship agreements

Benefits include;

• Healthcare cash back for you and your children to cover prescription, dental and optician costs
• Free access to virtual GP
• Health and Stress Support plus gym discount
• Subsidised breaks at selected RAFA accomodation
• Unlimited Refer a Friend bonus payments
• Generous leave with time off to relax and recharge over the Christmas period
• Group Associate Membership – savings and discounts on household bills and more!
• Cycle to work Scheme – onsite lockers and showers (close to Park and Ride)